Mountainsmith Camera Bags on the Move - SNEWS

Mountainsmith Camera Bags on the Move

New Division Set Up to Focus on Non-Outdoor Accounts.
Author:
Updated:
Original:

Mountainsmith is announcing the formation of a new camera bag division that will focus on non-outdoor accounts including specialty camera shops and consumer electronic stores. This new division will have its own sales force reporting to Gareth Richards, vice president of sales for the company. The announcement was made by Geoff O'Keeffe, president of Mountainsmith.

Mountainsmith's camera bag line was first introduced at retail in the fall of 2004 and has since seen phenomenal growth. The company attended the PMA, Photo Marketing Association, International Trade Show in Orlando, Florida in 2005 and then again this past February. “The potential we saw, especially at this last PMA show, underscored our need for manpower to reach beyond the outdoor envelope,” commented O'Keeffe. “With just a small booth and three company representatives, the additional distribution, press contacts, and new rep possibilities paid for the show in just hours. By tapping into the knowledge and expertise of a new group of reps to complement our strong and dedicated existing group, our intent is to seriously bolster sales of our camera bags. Mountainsmith is on the move.”

The new sales representatives will call on non-outdoor accounts not handled by the current staff, all of whom were given the opportunity to expand into other markets but chose to focus on their existing network of outdoor retailers. Steve Moss will cover the Pacific Northwest, Ben Chin the Midwest, Tom Tingle in the Southeast, and Mike Deutsch in New York and New England. All four have extensive experience in the camera products market. In making the announcement, O'Keeffe said, “We've announced this strategic initiative to increase our camera bag market share. I'm happy to have our four new reps on board and look forward to further expanding the team. This move demonstrates our level of commitment to finding new markets for our products.”

Mountainsmith's commitment to innovation began in 1979 and continues to the present with a full line of active lifestyle products. The quality and comfort of all Mountainsmith products—technical backpacks, travel storage systems, luggage, camera bags, urban packs, as well as the lumbar pack icons—set the standard for the worldwide outdoor marketplace. Mountainsmith manufactures, markets, and distributes an expanding group of products designed to meet the demands of travel on and off the trail, through airports, and anywhere that carrying-comfort is essential. Mountainsmith products are sold worldwide.
-END-

Related

Mountainsmith Moves to New Location

Today is moving day for Mountainsmith. The Colorado-based supplier of packs, sleeping bags, tents, lumbar packs and much more is moving to a new location in the northern part of Golden located strategically on the main artery connecting Boulder to the mountains. The new space is ...read more

Mountainsmith Adds Three Key Pieces to Camera Bag and Pole Series

Differentiated by distinct and proven outdoor function and 100% recycled PET fabric, Mountainsmith continues a tradition of innovation with their 2011 camera/optical bag collection. Three key pieces are being added to the line-up including the Kit Cube Traveler with padded ...read more

Mountainsmith Logo

Mountainsmith’s Andy Mann Signature Camera Bag Line Launches Today

Golden, Colorado - Boulder, Colorado based professional outdoor photographer, National Geographic contributor and Mountainsmith ambassador, Andy Mann, has been torturing Mountainsmith camera bags since 2007, providing real world feedback and suggesting innovative and ...read more

Mountainsmith Logo

Imagination and Material Advancements Join Forces in New Mountainsmith Camera Bag Line

Boulder, Colorado based professional outdoor photographer and Mountainsmith ambassador, Andy Mann, has been torturing Mountainsmith camera bags since 2007, providing real world feedback and suggesting innovative and cutting-edge features along the way. In early 2012, company ...read more

Mountainsmith’s Anvil Militia Ambassador Program On the Move

Mountainsmith's Anvil Militia ambassador program is on the move. Anvil Militia is a fitting name for a company with an anvil as its corporate symbol and a goal of positioning ambassadors on the “front line” to engage with consumers in the field. The Anvil Militia will be a ...read more

Mountainsmith Announces Partnership with TrueHero

In a continuing effort to capitalize on the ever-changing landscape of social media and video, Mountainsmith has partnered up with TrueHero Events and Productions to further their reach in these areas. Mountainsmith will collaborate with the savvy marketing company to increase ...read more

Mountainsmith Announces European Distributor

Golden, Colorado –August 7, 2006 —Outdoor Friedrichshafen, held annually in Friedrichshafen, Germany, was the location for Mountainsmith's first formal presentation of its brand to the European market. That effort was led by Mr. Markus Nanzig whose company, Essential ...read more

Mountainsmith Adds Three Bags to Mountainlight 2013 Line-Up

Those dedicated Mountainsmith followers who thought that the Ghost and Phantom were spirits of the past rejoiced this year on their rebirth in the new Mountainlight Series. The line is similar in function and lightweight but carries a contemporary look and trademarked suspension ...read more

Mountainsmith Logo Lo Res

Mountainsmith Welcomes Adventurer Mike Libecki to Camera Bag Ambassador Team

Golden, CO (December 16, 2014) – Mountainsmith, craftsmen of iconic backcountry equipment and recreational outdoor gear, is excited to announce the addition of world explorer, speaker, climber, wilderness athlete, photographer, videographer, and author Mike Libecki to their ...read more