Mountain Sprouts to Introduce Major Line Revision at Summer OR

Mountain Sprouts 2009 line revision features updated styles and a new color story.
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Mountain Sprouts, a children's adventure outfitter based in Grand Junction, Colorado, will be introducing several new and exciting styles and colors for 2009, in what consists of a major line revision for the popular children's brand.

The color story, just like all other inspiration at Mountain Sprouts, begins with the kids. Today's youth represent a new generation of astute, connected and stylish consumers, symbolizing the tipping point of awareness for the necessity of outdoor play and recreation. Thus, the 2009 color story is a fresh, savvy hybrid of tones designed to accommodate today's active youth and their multitude of activities.

Designed by founder and global brand manager Jen Taylor, and with assistance from the prestigious and well-known outdoor industry color engineer Dawn Rae Knoth, the new colors for 2009 are purposefully designed to coexist throughout the seasons.

“Working with Dawn Rae, it was our intention to craft a palette that would reflect our brand's authenticity and outdoor lifestyle application,” says Jen Taylor. “Our color story is stylish and savvy, but steers clear of fashion and trend and whim – our colors and silhouettes are intentionally designed to be wardrobe staples, providing consumers with smart yet stylish purchases to help endure today's tight economy.”

Also new for 2009 are gender-specific colorways, designed with the goal of elevating the Mountain Sprouts brand by addressing girl- and boy-specific colors, including icon treatment, trims and contrast.

“A major shift for Mountain Sprouts in Spring '09 is our gender-specific colorways,” adds Taylor. “Historically, our brand offered gender-neutral color palettes, extending flexibility to the dealer and consumer in their product mix and merchandising; however, in these changing times, it has become important for our product to reflect today's style-savvy, outdoor lifestyle youth by offering a collection of gender-specific colorways.”

About Mountain Sprouts:
Mountain Sprouts understands that in the eyes of a child, every outing is an adventure! It is our mission to design clothing and gear that encourage families to play outside – together. Our complete line of irresistible and durable clothing is created with your child in mind, and is the most trusted brand of kids' outerwear for every outdoor excursion. For more information on Mountain Sprouts go to www.mountainsprouts.com or contact Jesse Malman at 307-734-9286 or jesse.malman@mountainkhakis.com.

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