Mountain Shades Inc. & Optic Nerve Announce Staff Changes

Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, Inc., announced today the promotion of three employees and the addition of three new sales representatives.
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Mountain Shades Inc. & Optic Nerve Announce Staff Changes

Edgewater, CO – October 1, 2007 - Optic Nerve, the Colorado-based sport sunglass manufacturer and its parent company, Mountain Shades, Inc., announced today the promotion of three employees and the addition of three new sales representatives.

Bud Doyle has accepted the role of National Sales Manager for both the Optic Nerve and Mountain Shades brands. Prior to his promotion, Bud was the Western Sales Manager for the company.

Greg Niver, Optic Nerve's Marketing Manager will continue in this role while taking on the additional responsibility of Southern Sales Manager, driving sales in the Southeastern region from Oklahoma to Florida.

Finally, Bob Bouchard has been promoted from National Account Executive to the Northeast Region Sales Manger, overseeing sales efforts from Maryland to Maine.

Three new sales reps have joined Optic Nerve's sales force as well. Gary Bryden of Bryden Marketing will be responsible for Washington and Oregon; Mitch Chilton will cover the South East including South Carolina, Georgia, Tennessee, Alabama, Kentucky and Florida; and Mark Hollingsworth of Exclusive Sports will service accounts in Texas, Oklahoma, Arkansas and Louisiana.

All positions are effective October 1, 2007. For more information on Mountain Shades, Inc. and Optic Nerve, please contact Beth Jahnigen at 970.471.5352 or bethjahnigen@comcast.net or visit www.nerveusa.com.

About Optic Nerve ::
For 25 years Optic Nerve has been a leader in the sport sunglass industry. Countless years, months, days and hours have been spent in the mountains of Colorado testing our products to deliver only the finest sunglasses on the market. Our dedication to creating high-end performance eyewear at an affordable price point makes us the eyewear for the outdoor adventure culture. For more information, visit us at www.nerveusa.com.

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