Mountain Khakis® Proclaims We [Heart] The Snake River!

Mountain Khakis®, a premier outdoor-lifestyle apparel brand “Built for the Mountain Life”, is swimming in contests and giving away pants from their new Snake River technical-performance collection!
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(Jackson Hole, WY – April 7, 2010) Mountain Khakis®, a premier outdoor-lifestyle apparel brand “Built for the Mountain Life”, is swimming in contests and giving away pants from their new Snake River technical-performance collection!

With the launch of their new Snake River technical-performance collection, the folks at Mountain Khakis® can't help but slur their s's and sssspeak with a hisssss. Timed perfectly with their new Snake River product launch, MK has two epic contest campaigns in the works to get YOUR butt in their highly-sought-after Snake River quick-dry apparel.

1. MK & Save Our Wild Salmon's “We Love Rivers” Contest:
Announcing the kick-off of the We Love Rivers contest with the non-profit organization, Save Our Wild Salmon (SOS). From now until April 30th, river-rats can submit a photo of their favorite river and enter the chance to WIN a highly-coveted pair of Mountain Khakis® Snake River Pants. SOS will post one picture a week on their blog and will be giving away MK swag throughout the contest as well.

Entering is easy! To submit you picture, upload the image (s) to the Save Our Wild Salmon Flickr Pool. Make sure your photo has a title and a description of why it's your favorite river. We look forward to seeing your work and the rivers that you love!

Save Our Wild Salmon is a nationwide coalition of conservation organizations, commercial and sportfishing associations, river groups and taxpayer and clean energy advocates – is working to restore healthy and abundant wild salmon to the rivers and streams of the Pacific Northwest. And Mountain Khakis® is proud to help magnify their important message.

Why is their mission important? First, the Snake River. With headwaters beginning in the wildlands of Wyoming, fed by meltwater from the Tetons (MK home-base), its waters flow through the Rocky Mountains of Idaho and the Palouse prairies of Eastern Washington before feeding into the mighty Columbia River. Second, the legendary Snake River sockeye salmon. Snake River sockeye have the most epic migration path of any salmon on Earth — swimming more than 900 miles inland and climbing 7,000 feet in elevation to spawn in the rugged Sawtooth Mountains of Idaho.

For 20 years, this diverse coalition of advocates has joined forces to save this icon of the American West and the waters they return to each year. Learn more about the importance of SOS and enter to WIN the “We Love Rivers” contest now at http://saveourwildsalmon.blogspot.com/2010/04/we-love-snake-river-win-mountain-khakis.html

2. MK & Winding Waters River Expeditions' “Snake River~Hells Canyon Whitewater Expedition” Sweepstakes:
To support the introduction of their new Snake River collection, MK has teamed up with 5-star river outfitter, Winding Waters River Expeditions for the “Snake River-Hells Canyon Whitewater Expedition Sweepstakes”. One grand prize winner and their lucky guest will embark on a 3-day, 3-night world-class rafting expedition on Hells Canyon's class III/IV Snake River. They'll be outfitted in MK's new Snake River apparel, and gear and garb from Pacific Outdoor Equipment, AIRE & Outcast, and Snake River Brewery. [YOU could win! Enter here www.mountainkhakis.com/sweepstakes]

About Save Our Wild Salmon
Founded in 1991, Save Our Wild Salmon (SOS) is a nationwide coalition of conservation organizations, commercial and sportsfishing associations, businesses, river groups, and taxpayer advocates working collectively to restore self-sustaining, abundant, and harvestable populations of wild salmon and steelhead to rivers, streams and oceans of the Pacific Salmon states.

For More Information Contact:
Anna Brones, UnderSolen Media
anna@undersolenmedia.com www.undersolenmedia.com
253.651.2020
www.wildsalmon.org
http://saveourwildsalmon.blogspot.com/

About Winding Waters River Expeditions
Our mission at Winding Waters River Expeditions is to provide our river rafting guests with the highest quality vacation by adhering to our core principles of safety, fun, education, and hospitality. The owners of Winding Waters River Expeditions, Paul and Penny Arentsen, as well as many of our guides, have diverse backgrounds in experiential and traditional education, watershed science, wilderness medicine, natural and cultural history, wilderness therapy, and wilderness ski guiding. We place an important emphasis on total river awareness, complete guest satisfaction, and good, clean fun.

For More Information Contact:
Paul & Pen Arentsen, Proprietors
Winding Waters River Expeditions
877-426-7238
paul@windingwatersrafting.com pen@windingwatersrafting.com
www.windingwatersrafting.com

About Mountain Khakis®
Design. Quality. Consistency. Authenticity. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become the Outdoor Industry's top-performing ‘bottoms' brand. Established in 2003 and based in Jackson Hole, Mountain Khakis® quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis® brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.

Mountain Khakis® ~ Built for the Mountain Life® ~ Get in Our Pants

For More Information Contact:
Jen Taylor, Partner & PR Manager
Mountain Khakis, LLC
970-250-9682
jen.taylor@mountainkhakis.com
www.mountainkhakis.com

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