Mountain High Outfitters Joins Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is pleased to announce that Mountain High Outfitters, based in Birmingham, Alabama, has joined our organization as it’s 35th member.

Grassroots Outdoor Alliance is pleased to announce that Mountain High Outfitters, based in Birmingham, Alabama, has joined our organization as it’s 35th member.

Mountain High Outfitters originated in 1999 from the opportunity to take a fledgling outdoor retailer at the Riverchase Galleria in Birmingham and create a solid outdoor brand with the potential to grow. The store opened under the name High Country Outfitters for many years , evolving into Mountain High Outfitters in March 2007.

The growth began with the opening of the second store in November 2001 at The Summit. Over the next few years, the two stores continued to operate under the existing infrastructure and through community involvement and grass roots marketing, Mountain High became a significant presence in the Birmingham retail market. This community involvment became a cultural aspect of Mountain High Outfitters that remains today.

In August 2005, Mountain High Outfiiters purchased Urban Outpost, brought the store under the Mountain High Outfitters name and relocated it to Mountain Brook at the Cahaba Village Plaza in 2007, where it has become a integral part of the local Scouting community.

2007 was a busy year, as Mountain High launched its internet site and opened an other retail location in Huntsville, Alabama at Bridge Street Town Center.

With four locations in Alabama, Mountain High Outfitters has become the solid outdoor brand owner Christpher Groom had envisioned in 1999. Today, Christopher and his staff work hard to foster a culture that is young, fun, fresh and hip by bringing in many new brands while still offering their customer the complete Mountain High Outfitters experience.

You can learn more about Mountain HIgh Outfitters on line at

We’re excited to welcome Christopher and his team into Grassroots Outdoor Alliance.