Mountain Hardwear Sponsored Film "DAYS OF MY YOUTH" Premieres in Boulder

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Richmond, Calif. (Sept.19, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, is proud to bring “DAYS OF MY YOUTH” to snow enthusiasts and powderhounds around the world this fall and winter. The movie, which premiered along with a dusting of snow last week in Boulder, CO, is the culmination of two years of filming in some of the best skiing terrain on earth. It features an intimate cast of the finest skiers in the world, including Mountain Hardwear athletes, Michelle Parker, James Heim and Sam Anthamatten.

The film will premiere to San Francisco audiences on Friday, September 19th at the Palace of the Fine Arts Theatre at 8pm. Click here for ticket info.

“DAYS OF MY YOUTH” examines skiing as a way of life, offering a glimpse into the journey of self-discovery that every skier takes. Traveling the globe, the film looks through the lens in a new way and captures moments that define the cutting-edge of what is possible on skis. With narration from the prolific philosopher and writer Alan Watts, alongside personal insights from modern-day skiing superstars, this movie defines what it means to be a skier. In addition to Mountain Hardwear athletes Parker, Heim and Anthamatten the film features Richard Permin, Mark Abma, Cody Townsend, Markus Eder, Bobby Brown and others.

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 “It is phenomenal to see this partnership between Mountain Hardwear, Red Bull Media House and MSP culminate at the premiere of DAYS OF MY YOUTH in Boulder,” said Mountain Hardwear President Topher Gaylord. “James, Michelle and Sam are top level athletes and great ambassadors for us, they show the joy and emotional experience that can be found in the outdoors.”

Presented by Red Bull Media House, in association with MSP Films, “DAYS OF MY YOUTH” will be screened around the globe through 2015. Local events can be found here: Beginning October 2014, the film will be available to purchase worldwide on DVD and Blu-ray, iTunes, Google Play and more.

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide.

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or