Mountain Hardwear Program Tracks Fans as They Find Winter

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Mountain Hardwear Program Tracks Fans as they Find Winter

2015 Finding Winter ambassador campaign wraps up a season of adventures and challenges

Richmond, Calif. (April 16, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to conclude the 2015 Finding Winter ambassador program with hundreds of shared photos and stories of winter adventure and unique experiences. A season finale video has been released to celebrate the program’s success - https://vimeo.com/122706175.

“The success of our Finding Winter program has been unimaginable,” said Mountain Hardwear Marketing Director Chris Harges. “Not only have we inspired these select few to explore the outdoors and push their own limits, but they’ve inspired countless others on social media to follow their lead.”

This fall, Mountain Hardwear selected 51 ambassadors from hundreds of applicants. The group consisted of athletes, photographers, videographers, social media pros and big personalities from across the US. To kick off the season, each ambassador received a custom gear kit that included a Ghost Whisperer Down Jacket, a Plasmic Ion Shell, a Scrambler 30 OutDry pack and a combination of gloves and beanies.

Starting in November and wrapping up in March, each week the ambassadors received a challenge from Mountain Hardwear, designed to inspire them to create and share unique stories of winter adventure. The Finding Winter ambassadors were asked to tag their posts with #findingwinter, enabling the brand to follow and share their experiences. Examples of the weekly challenges included: Go the Long Way: “Sometimes it’s the longest route, that has the largest reward”; Share the Stoke: “Bring someone somewhere they’ve never been before”; Novice for a Day: “Pick up a new sport and remember what it’s like to be a beginner.”

Finding Winter posts from this season can be found at www.findingwinter.com

About Mountain Hardwear:

Finding Winter
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Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or julie@jamcollective.net

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