Mountain Hardwear Names Chris Harges Director of Global Marketing

Author:
Updated:
Original:

RICHMOND, CALIF. (Jan. 7, 2013) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), announced today the appointment of Chris Harges as Director of Global Marketing for the Mountain Hardwear and Montrail brands.

Harges brings over 20 years of outdoor industry and marketing experience to the role. He most recently served as Senior Brand Manager for Mountain Hardwear and Montrail. Prior to Mountain Hardwear, Harges owned a San Francisco-based creative agency that served the outdoor, electronics, and financial industries with brands including The North Face, Hitachi and Wells Fargo. He also held marketing and management roles at The North Face and Eastern Mountain Sports in the past.

“Chris is an exceptional marketing leader who brings a rare combination of vision, creativity and the ability to execute to our brands,” said Topher Gaylord, President of Mountain Hardwear and Montrail. “His leadership as Senior Brand Manager over the last year has been instrumental in bringing a new aesthetic to Mountain Hardwear and Montrail, strengthening consumer loyalty and attracting new consumers to our brands.”

In his new role, Harges will lead all aspects of Global Marketing for the Mountain Hardwear and Montrail brands. He will oversee the global marketing management team that includes two newly created positions, Brand Manager, Product and Brand Manager, Communications.

Kari Rice has been appointed Brand Manager, Product. The Brand Product team will focus on strategic commercialization of Mountain Hardwear product through research, product & technology positioning, content creation and sales tools.

Laura Schaffer has been appointed Brand Manager, Communications. The Brand Communications team will focus on building and bringing seasonal stories to life through integrated platforms including advertising, PR, social media and digital marketing.

Seth Cortright has been named Creative Lead, managing the look and feel of the Mountain Hardwear and Montrail brands.

Jimmy Hopper is Sports & Partnership Marketing Manager, managing the Mountain Hardwear and Montrail athletes, events, guide partners and film partners.

Melinda Ball is Branded Environments Manager, overseeing brand environments including brand shops, fixture programs, POP and trade shows.

About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

About Montrail:
Montrail is a premium footwear brand known for high performance running shoes that bring traction, comfort and stability to all the surfaces of the earth. We create running and recovery footwear innovation in partnership with era-defining athletes, materials scientists and physiologists to help every runner enjoy every run. Montrail, based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through running, specialty outdoor and sporting goods retailers in the United States and over 30 countries worldwide. www.montrail.com

###

Related

2017-01-23 Colleen Gilligan 21955[2]

Chums and Beyond Coastal Names New Marketing Director

Sun Valley, ID. - Chums, accessories helping you hang on while you work or play, and sister brand Beyond Coastal, award-winning sun care products, are pleased to announce the hire of Colleen Gilligan who will lead all marketing operations for both brands out of the Sun Valley ...read more

Mountain Hardwear Names New Director of Operations

RICHMOND, Calif. (January 29, 2006) – Mountain Hardwear Inc., a leading mountaineering and outdoor equipment and clothing company, announced today thatB. James Bottoms has been named to the new position of Director of Operations. Bottoms will execute the strategic and tactical ...read more

Mountain Hardwear Names Ted Ganio as Director of Merchandising

MEDIA ALERT: RICHMOND, Calif. (May 22, 2006) – Mountain Hardwear Inc., has announced the appointment of Ted Ganio to the new position of Director of Merchandising. Ganio will be responsible for the global strategic vision and management of all of the company's product design ...read more

Mountain Hardwear™ Appoints Joe Flannery as VP of Global Marketing

Mountain Hardwear Inc., a leading mountaineering, outdoor equipment and clothing company, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), today named Joe Flannery to serve as Vice President of Global Marketing with responsibility for the Mountain ...read more

Mountain Hardwear and Montrail® Hire Sales Director

Mountain Hardwear and Montrail, leading brands in the specialty outdoor gear and apparel industry, have announced that Rick Olson has been named Director of Sales for both companies. Olson will relocate to the Richmond, California headquarters to become part of the executive team ...read more

Chris_Parkhurst_MSR_2

Chris Parkhurst Named Vice President of MSR

MSR (Mountain Safety Research®), the Seattle-based manufacturer of high-performance outdoor equipment, today announced the promotion of Chris Parkhurst from director of MSR Alpine and Snow Tools to vice president of MSR. In his new position, Parkhurst will take on profit and loss ...read more

Chris Clark - Outdoor Research

Outdoor Research hires Chris Clark as North American Sales Director

SEATTLE, Wash. - Outdoor Research the Seattle-based manufacturer of technical outdoor apparel and accessories, this month hired outdoor industry veteran Chris Clark as Director of Sales in North America. Working with the Outdoor Research sales team, Clark will oversee and ...read more

Active Image 3_01895[1]

Mountain Hardwear Announces its 2015 Athlete Team Roster

Richmond, Calif. (March 3, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to announce its 2015 Athlete Team line-up. Each of these 21 brand ambassadors are revered and respected in their sports, and are dedicated to living life with fun and ...read more

Mountain Hardwear Kicks Off 2015 UTMB as a First-Time Sponsor

Mountain Hardwear Kicks Off 2015 UTMB as a First-Time Sponsor MHW and Columbia to provide a unique view of the legendary trail race Richmond, Calif. (August 27, 2015) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live ...read more