Mountain Hardwear Launches Technical Equipment To Take Adventurers to New Heights
The award-winning Optic Tent Family with open views is expanded
Richmond, Calif. (August 1, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, introduces technology-rich tents, packs and sleeping bags in Spring 2015 for adventurers relishing the journey to each summit.
“This year, we really cracked the code in the equipment category” says Robert Fry, director of product merchandising at Mountain Hardwear. “In response to a marketplace full of sameness and solutions for problems that don’t exist, we expanded on and reinvented ingenious Mountain Hardwear franchises, like the Optic Tent family, Outdry Packs, and Lamina Sleeping Bags. These new designs not only solve technical and end use problems as promised, they are conceived of and designed with a fresh, honest, and unique approach. We want to delight and inspire the end user by changing the way he or she uses products in the outdoors.”
A longstanding favorite among hikers, climbers and skiers, the Scrambler now has completely waterproof construction for getting after it year round. The new Scrambler 30 OutDry® Pack (MSRP $130) keeps contents dry in any conditions, easily carrying everything from rock shoes and a rack of cams, to extra layers and avalanche tools. Low profile mesh shoulder straps provide comfort while hiking and a top zippered pocket keeps essentials handy. This waterproof pack doesn’t compromise design or function and gives adventurers the opportunity to experience the outdoors like never before.
For campers who appreciate wide open spaces, the new Optic 6 (MSRP $399) features airy architecture and adjacent doors for an expansive, panoramic view for six people. Built off the award-winning design of the Optic 2.5, the new Optic 6 has a dual-vestibule design creates room for extra gear storage and combined with an optional oversized footprint, provides loads of outdoor living space. Perfect for family outings, the Optic 6 weighs 15lb 2oz. and packs down to a neat 11 x 31-inch package. An optional hanging divider accessory (MSRP $39) provides additional privacy and organization.
Engineered to be the lightest and warmest synthetic sleeping bag on the market, the Hyperlamina Spark (MSRP $220) is a high-performing solution for outdoor adventures. Zoned Thermal.Q™ insulation and proprietary welded Lamina™ construction eliminates cold spots and enhances loft. Rated at 35 degrees, the Hyperlamina Spark weighs only 1lb 10oz. Technical details like a half-length center zip, performance mummy cut and a comfort foot box for natural foot position make the Hyperlamina Spark a premium option for synthetic sleeping bag fans.
An innovative freestanding backpacking and camping tent for two, the Shifter 2 (MSRP $199) offers different configurations to meet changing conditions. With two doors on opposing tent walls, the U-Turn fly fits both sides of the tent and lets you choose the mesh opening for visibility and ventilation or the nylon opening for privacy and wind protection. A shouldered vestibule and an included gear loft offer extra storage. Weighing only 4 lb 14 oz, the Shifter 2 tent packs to 7x25 inches and features guaranteed watertight construction.
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or email@example.com