Mountain Hardwear Introduces Camping Equipment to Improve the View from Each Summit

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Mountain Hardwear Introduces Camping Equipment to Improve the View from Each Summit

New tent design offers 180° views from your home away from home

Richmond, Calif. (July 11, 2013) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, and a wholly owned subsidiary of Columbia Sportswear Company (Nasdaq:COLM), introduces technology-rich tents and sleeping bags in Spring 2014 for adventurers relishing the journey to each summit.

“This season, the product team really pulled some real, meaningful hat tricks – bringing true innovation to accessibly priced backpacking tents and sleeping bags,” says Robert Fry, director of product merchandising at Mountain Hardwear. “Everyone who’s seen the Optic Tent and Ratio/Heratio Bag has had the ‘ah-ha’ moment – recognizing the smart solutions that make us wonder why no-one had thought of these before. With the Tangent 2, we’ve arguably designed the strongest alpine tent ever devised, but in a Backpacking tent weight class. Truly paradigm shifting.”

Optic 2.5 Fly

Featuring two large adjacent doors that open for a wide angle 180° view, the Optic Tent 2.5 (MSRP $240) allows for an expansive, panoramic view from your home away from home. A roomy layout designed for 2.5 people welcomes smaller companions or extra gear. Weighing only 5 lbs. 13oz, this freestanding tent uses industry-leading DAC Pressfit poles. A reflective color-coded starter tab on the rainfly and canopy make pitching easy no matter how late you make it to camp.

The Tangent 2 (MSRP $450) is Mountain Hardwear’s lightest-weight, double wall 4-season tent than can stand up to howling winds and snow loads, thanks to the Trident Corner. Strength, integrity and stability are increased with twelve points of contact instead of the standard four, without additional poles. Utilizing a “soft” third leg that flexes and bends with wind force, this technology maintains sounds tent structure in harsh conditions. The Tangent 2 is as light and strong as a single wall tent with the air flow of a double-wall tent.

The Ratio 32, for men, and the Heratio 32, for women, (MSRP $230) are the perfect option for campers looking to step up to down. The innovative ThermoTrap baffle construction of the 32° F rated bag delivers consistent warmth during the summer and into the shoulder season for backpackers and campers. ThermoTrap Baffle technology locks Q.Shield™ Down into smaller chambers for less down migration and even loft height. Q.Shield Down 650-fill has an advanced treatment applied that resists heat-robbing moisture and retains maximum loft in damp conditions.

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or julie@jamcollective.net

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