Mountain Hardwear Debuts Spring '15 Women's Apparel Collections With a Focus on Fit and Versatility

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Mountain Hardwear Debuts Spring ‘15 Women’s Apparel Collections With a Focus on Fit and Versatility

Dynama and Mighty Activa programs take ladies from the crag to the coffee shop

Richmond, Calif. (July 28, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, introduces two new apparel suites for Spring 2015. The Dynama collection and Mighty Activa collections feature technical details and progressive fit for women living boldly and reaching new summits.

“Fundamentally, we've created two super functional programs for women – with stretch, great fit, durability, and moisture management – that look fantastic and decidedly progressive,” said Robert Fry, director of product merchandising and product at Mountain Hardwear. “Gone are the days of frumpy, end-use oriented designs designed in the vacuum of sameness. These days, consumers inspired by, and engaged with the outdoors want product that is tasteful, fits well, is super comfortable, and can switch from the trail or crag to the brew pub or coffee shop without missing a beat.”

Practicality has never looked so good. With a flattering fit and feminine details, the Dynama Pant (MSRP $70) is a durable, active pant for climbing, hiking, cross-training or long flights. Built with a lightweight, nylon-spandex fabric and a DWR finish, the Dynama Pant boasts excellent stretch and robust durability. A low-profile stretch waistband provides extra comfort and supreme fit, and with ruching detail at the ankle. The Dynama fit and performance can be found in several new styles in Spring 2015, including the Dynama Skirt (MSRP $55), Dynama Short (MSRP $55) and Dynama Capri (MSRP $65).

Dynama_Pant

Infusing a soft and supple four-way stretch mélange fabric with Mountain Hardwear’s Wick.Q, moisture-wicking technology, the Mighty Activa Capri (MSRP $50) is a high-performing addition to any outdoor athlete’s quiver. Perfect for running or cross-training, the Mighty Activa Capri features flattering construction with a wide, flat-front waistband that won’t slip. The industry-leading wicking technology, Wick.Q Evap disperses moisture so it evaporates more quickly. The Mighty Activa collection featuring supreme moisture control and comfortable four-way stretch includes the Mighty Activa SportBra (MSRP $40), Mighty Activa Tank (MSRP $55), Mighty Activa Short (MSRP $40), Mighty Activa Skort (MSRP $55), Mighty Activa Crop Pant (MSRP $55) and Mighty Activa Dress (MSRP $75).

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or julie@jamcollective.net

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