Richmond, CA - Nov. 16, 2017
– Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual design award program celebrates the finest products made from Polartec fabrics and the designers behind them. The 11 winning products were selected based on the skilled and creative uses of Polartec fabric technologies.
Polartec is an industry leader and world class developer of innovative textiles. Mountain Hardwear is best known for building essential apparel and equipment for climbers .For Fall 2017, the two brands have taken their long standing partnership to the next level by creating custom and unique fabric combinations and developing a collection that maximizes breathability, stretch and performance.
The Mountain Hardwear Atherm Jacket (MSRP $285) demonstrates the true power of two brands in collaboration. The style features Polartec® Alpha®, the latest evolution in synthetic insulation offering a unique mixture of lightweight and compressable warmth and true breathability for high aerobic activities in cold climates.
“It’s such an honor to have Polartec call out our team’s hard work and innovation on the Atherm,” said Steve Adams, senior product line manager for outerwear. “Our expanded partnership this season aligns with our commitment to get back to our heritage. Polartec was one of our first ingredient partners and almost 25 years later they are just an important to us as we maintain our competitive edge.
Adams and fellow Mountain Hardwear designer Dave Mertes were recognized by Polartec for their work on the Atherm jacket.
Each winner is an embodiment of Polartec fabric innovation and design inspiration, and the winning designers are being recognized with a Malden statue, an industry award unlike any other, and images celebrating the Science of Fabric.
About Mountain Hardwear:
Founded on the principles of innovation and irreverence, our purpose is to build essential equipment for the outdoor industry that enables people to push as far, as high and as wide as their aspirations carry them. Our expedition tents have summited more of the world’s top peaks than any other brand and every product we make is designed and built with technical precision from this foundation. At Mountain Hardwear, Everything is Equipment.
Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or firstname.lastname@example.org.