Mountain Hardwear Announces its 2016 Athlete Team Roster and Expansion of Ambassador Program

Author:
Updated:
Original:

Richmond, Calif. (January 14, 2016)Mountain Hardwear, creator of performance apparel and equipment, is pleased to announce its 2016 Athlete Team line-up. Refocusing on core Mountain Hardwear activities, the brand has chosen athletes who are committed to living life with fun and passion, while exemplifying dedication to their individual sports and communities. 

“The brand is thrilled to continue its relationships with this group of stellar athletes. Each one is a leader in our outdoor community and has a passion for the Mountain Hardwear brand,” said Chris Harges, director of global marketing. “We’re looking forward to seeing what expeditions, accomplishments and collaborations are in store for 2016.”

Mountain Hardwear 2016 Athlete Team:

Angie Payne, climber

Mike Libecki, climber

Ethan Pringle, climber

Freddie Wilkinson, climber

Tim Emmett, climber

Vivian Bruchez, skier

Cheyne Lempe, climber

Ueli Steck, climber

In addition to the 2016 Athlete Team, Mountain Hardwear is pleased to expand its Ambassador Program this year. Enlisting real fans of Mountain Hardwear with an appetite for adventure, the ambassador program has grown and evolved each season.

"The MHW ambassador program has been a huge part of our rapid growth on social media over the past year. We saw growth of more than 200% across our primary social channels in 2015 at a phenomenal rate of follower engagement. More importantly, we’ve created a diverse but cohesive community of rad people who love the outdoors and love using our gear. As we continue to invest in the program in 2016, our goal is to work with our ambassadors on a deeper level and to realize their passion and energy beyond digital communities,” Harges added.

About Mountain Hardwear:

Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com

For more information contact JAM Media Collective Julie Atherton at 415.839.7546 or julie@jamcollective.net

Related

Active Image 3_01895[1]

Mountain Hardwear Announces its 2015 Athlete Team Roster

Richmond, Calif. (March 3, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to announce its 2015 Athlete Team line-up. Each of these 21 brand ambassadors are revered and respected in their sports, and are dedicated to living life with fun and ...read more

Mountain Hardwear Launches Finding Winter Athlete Program

Richmond, Calif. (October 2, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live boldly, kicks off recruiting this week for its Finding Winter Athlete team, a community of hand-picked outdoor enthusiasts ready to share ...read more

Mountain Hardwear Takes a Comprehensive Approach to its Athlete Team

Richmond, Calif. (December 19, 2014) – Mountain Hardwear, Inc., a leader in innovative, premium outdoor apparel, equipment and accessories, deepens its commitment to its Athlete Team in 2015, supporting and lauding their personal and professional achievements. The brand will ...read more

Finding Winter

Mountain Hardwear Program Tracks Fans as They Find Winter

Mountain Hardwear Program Tracks Fans as they Find Winter 2015 Finding Winter ambassador campaign wraps up a season of adventures and challenges Richmond, Calif. (April 16, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to conclude the 2015 ...read more

Ortovox-logo-2013 2

ORTOVOX Develops Roster of Mountain Athlete Ambassadors

LONGMONT, CO (December 9, 2015) - Building from the successful introduction of the ORTOVOX MOUNTAINWEAR collection, the brand has developed a new roster of mountain athletes to promote ORTOVOX’s mission of enabling safe mountain experiences. The ambassador team is made up of ...read more

Mountain Hardwear Kicks Off Spring 2016 with Scott Kerslake at the Reins

Mountain Hardwear Kicks Off Spring 2016 with Scott Kerslake at the Reins The interim president aims to drive the brand forward with a focus on product Richmond, Calif. (July 31, 2015) – Mountain Hardwear, creator of design driven apparel and equipment, heads to Outdoor ...read more

Mountain Hardwear Athletes and Insiders Take on the Western States 100

Mountain Hardwear Athletes and Insiders Take on the Western States 100 Mountain Hardwear will have significant presence on and off the course Richmond, Calif. (June 26, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor athletes to live ...read more

Mountain Hardwear's Climbing Team Reaches New Heights This Summer

Mountain Hardwear’s Climbing Team Reaches New Heights This Summer The 2015 athletes spend their summer vacation breaking records and exploring new territory Richmond, Calif. (June 22, 2015) – Mountain Hardwear, creator of performance apparel and equipment, is pleased to share ...read more

Mountain Hardwear Announces Wasatch Wobble Sponsorship and Pack Sale Fundraiser at ORSM14

Mountain Hardwear Announces Wasatch Wobble Sponsorship and Pack Sale Fundraiser at ORSM14 The 19th Annual Wasatch Wobble 5K Fun Run’s theme is Cops and Robbers Richmond, Calif. (Aug. 5, 2014) – Mountain Hardwear, creator of performance apparel and equipment that empowers outdoor ...read more