Mountain Hardwear and Montrail® Hire Sales Director

Mountain Hardwear and Montrail announce that Rick Olson has been named Director of Sales for both companies. Olson becomes will oversee the strategic direction of the sales team and retail partnerships nationally.
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Mountain Hardwear and Montrail, leading brands in the specialty outdoor gear and apparel industry, have announced that Rick Olson has been named Director of Sales for both companies. Olson will relocate to the Richmond, California headquarters to become part of the executive team and will oversee the strategic direction of the sales team and retail partnerships nationally.

Olson joined the Mountain Hardwear/Montrail team on October 6th and reports to Mike Wallenfels, President of both brands. His 20-year career in the outdoor and ski industries as well as markets beyond outdoor sports provides a strong and diverse background in sales and key account management, field sales, customer service and retail marketing. “Rick's unique perspective and experience will be a great help to us as we look to grow our service, sales and brand awareness at retail nationally,” Wallenfels stated.

“I first fell in love with Mountain Hardwear product as I was preparing to climb Mt. Kilimanjaro and have been a fan of the brand ever since” Olson stated, “I am honored to join such a dedicated, passionate and knowledgeable team” he added. Rick is an avid skier, snowboarder, mountain biker and runner and hopes to expand on these outdoor passions as he and his family transition from Colorado to California.

About Mountain Hardwear:

Mountain Hardwear makes cutting-edge mountaineering and outdoor equipment, apparel and accessories for the most extreme conditions. Mountain Hardwear was established in 1993 by a group of outdoor industry veterans and is based in Richmond, Calif. The company distributes its products through specialty outdoor and sporting goods retailers in the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company's commitment and passion toward innovation. It is a wholly-owned subsidiary of Columbia Sportswear Company. For more information about Mountain Hardwear, visit the company's Internet home page at www.mountainhardwear.com.

About Montrail:
Established in 1993, Montrail is a premium outdoor footwear brand known for its technical, high performance trail running and hiking footwear for outdoor enthusiasts. Montrail sells footwear to retailers in the United States and in 29 countries worldwide. In 1996, Montrail embarked on a mission to improve the standard for comfort and fit in footwear by creating IntegraFitâ„¢, its proprietary fit technology. It is a wholly-owned subsidiary of Columbia Sportswear Company and is managed by the Mountain Hardwear team. To learn more about Montrail visit www.montrail.com.



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