Montrail Invites Consumers to Shop and Experience Montrail.com

Montrail, a leading running and recovery footwear brand, announced today the official launch of Montrail.com, a new e-commerce site where consumers can learn about and buy Montrail products online directly from the company.
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Contact:
Erin Brosterhous
Montrail Public Relations
970.871.1308
erin@montrail.com

Montrail® Invites Consumers to Shop and Experience Montrail.com

Premium Running Footwear Brand
Launches Interactive E-commerce and Mobile Websites

Richmond, Calif. (March 7, 2011) – Montrail, a leading running and recovery footwear brand, announced today the official launch of Montrail.com, a new e-commerce site where consumers can learn about and buy Montrail products online directly from the company.

To meet rising consumer demand for the brand's expanding product line, Montrail.com offers the broadest range of Montrail premium running, trail running and recovery footwear in the U.S. For consumers who prefer to research their product purchases online, Montrail.com offers easy, interactive ways to experience the brand, learn about product features and benefits, and find nearby independent retailers that sell Montrail products. Special features will please tech-savvy customers with integrated twitter hash tags for mobile reviews on individual product detail pages, product videos for every style, a redesigned blog, and unique product filters and a dynamic “find your shoe" decision interface.

“Montrail.com provides a robust platform that brings the Montrail brand to life and promotes a strong online running community,” said Montrail President Topher Gaylord. “The site serves as a dynamic portal to share information and news about Montrail athletes, upcoming events and exciting new Montrail products and technologies that showcase why it is among the most innovative running brands in the world.”

Joe Flannery, vice-president of Montrail Global Marketing, added, “Montrail.com's launch includes iPad- and Mobile-optimized versions that provide consumers with athlete stories, interactive product pages, culture, as well as direct-to-consumer e-commerce. It's all about staying true to the needs and thoughts of runners.”

Montrail has specifically designed the new site so consumers can fully experience the company's footwear innovations and unique performance features. Using many of today's most advanced e-commerce technologies, Montrail.com delivers a user-friendly and dynamic shopping experience, featuring:

•360 product photography
•Product videos for all styles
•Unique shopping filters
•iPad- and Mobile-optimization
•“Find Your Shoe” Decision Interface
•Ratings and Mobile Reviews
•Twitter Integration


About Montrail:
Montrail is a premium running brand known for its high performance running and recovery footwear. Serving as a running authority since 1993, Montrail is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Montrail distributes its products through specialty outdoor, running and sporting goods retailers throughout the United States and over 30 countries worldwide. Montrail is committed to delivering innovative performance footwear with outstanding runability for the New Breed of Runner. To learn more about Montrail, please visit: www.montrail.com.

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