Moldy Chum Launches Its New Online Store


Seattle, WA - Moldy Chum has teamed up with startup apparel company Upstream Journey to launch its long-awaited online store. A fusion of art and environmentally responsible apparel, the store features a collection of conservation-minded shirts and hats inspired by some of the most talented artists in fly fishing.

For the last eleven years, the Chum has captured the soul of fly fishing in our content, and now we’re translating that spirit into a line of apparel. We’ve come a long way since we launched our first shirt “Eat Moldy Chum: Crap Thunder” back in 2007. We’re still the same irreverent minds, but we now have a full slate of conservation partners and artist friends guiding our design.

From day one, the Chum has been dedicated to fighting for fish, and we wanted that ethos reflected in our apparel. That’s why we are donating 10% of the price of every product to conservation organizations and campaigns working on the frontlines to protect fish. And that’s why we are committed to using environmentally responsible materials such as organic cotton, recycled polyester, and phthalate-free dyes.

We are proud to be partnering with Upstream Journey, a new outdoor apparel brand that is a collaborative creation of dedicated conservationists, avid outdoorsmen/women, and world-class artists working to celebrate and conserve our irreplaceable outdoor resources. With their help, the Chum store offers apparel you'll love wearing while fishing your secret spot or telling fish tales at your local watering hole.

After churning out content for more than a decade, we are excited to embark on this new adventure with Upstream Journey. Stay tuned as we continue to release even more designs in the coming weeks. And please check out our store at

If you would like to schedule an interview with Paul Moinester, please call Paul directly at (901) 218-4403 or email him at

About Moldy Chum: Moldy Chum is an intoxicated media channel with an irreverently serious voice that has been creating and sharing fly fishing content since 2006.



schoeller logo

Schoeller Launches New Online Presence

Schoeller Textil AG, a global leader in high-performance textile manufacturing, is unveiling its new online presence with a completely redesigned website that guides visitors through the virtual world of the innovative textile and textile technology provider and its nearly more

Garage Grown Gear Logo - Whitebark Pine - No Words

Want an alternative to big box outdoor brands? Garage Grown Gear launches online store

JACKSON HOLE, WY (Nov. 17, 2014) – Garage Grown Gear is launching its online store in time for the holidays. Now you can shop innovative, high-performing and wildly cool outdoor gear made by independent brands, all in the same location, anytime day or night. “We offer people an more

ExOfficio Announces New Partnership Store with American Terrain

Seattle, WA (June 9, 2013) - ExOfficio, a leading manufacturer of adventure travel apparel, opened their first partnership store on June 6th, 2014 at American Terrain in White Plains, NY. The ExOfficio store at American Terrain will join ExOfficio’s five other store locations in more


Alite Designs Launches Made in California Online Store

Alite Designs Launches Made in California Online Store Website dedicated to Alite’s hand-made products created in San Francisco San Francisco, CA – Dec. 2, 2015 --Alite Designs, an outdoor gear company based in San Francisco, is pleased to launch an online store dedicated to its more


Arc'teryx Veilance Opens its First Ever Concept Store in NYC

Technical Apparel Solutions for New York Weather October 13th 2016, Vancouver, British Columbia: Arc’teryx Veilance has partnered with renowned design firm Snarkitecture to bring a unique concept store experience to New York City. The bespoke space will exist from October 28th more

Madness Progress

The North Face Celebrates 50th Anniversary with “Question Madness” Global Brand Campaign Launch Plus Opening of New York City Flagship Store

ALAMEDA, Calif., -- In honor of its 50th anniversary, The North Face today unveiled its new global brand campaign, “Question Madnessand announced the opening of its first ever New York flagship store on Fifth Avenue. The campaign and flagship store are the next evolution in The more

Garage Grown Gear’s Online Store Features More Than 50 Outdoor Startups

DRIGGS, ID – Garage Grown Gear recently added the 54th brand to its online store focused on innovative outdoor startups.  “This is a significant milestone for us, especially since our online store is just a year old” CEO Amy Hatch said.  Garage Grown Gear vets each product and more


Darn Tough Vermont Launches Two New Categories To Its Colorful Lifestyle Collection

NORTHFIELD, VT— Darn Tough Vermont, the family-owned hosiery company known for its unrivaled comfort, fit and durability, expands its vast hosiery lineup with brand new Lifestyle lines at the 2013 Summer Outdoor Retailer Show in booth #BR419. “Our catalog of Lifestyle socks are more


Cairn Adds New Talent to Its Team

Cairn Adds New Talent to Its Team First-to-Market Outdoor Subscription Box Service Sees Growth Bend, Oregon (October 19, 2015):  Cairn™ (, the first-to-market outdoor subscription box service, adds three new members to its team in the areas of marketing, more