MiiR Announces Title Sponsorship of Rebecca’s Private Idaho 2019

MiiR x Rebecca’s Private Idaho are partnering to support Be Good™ Foundation and drive positive change through bicycles
Publish date:

Seattle, WA (July 29, 2019) - MiiR, an award-winning Product to Project™ company and certified B Corp, proudly announces its support of 7x world champion Rebecca Rusch’s signature event, Rebecca’s Private Idaho (RPI) 2019 as presenting sponsor. Considered one of the top five gravel events in the world by Global Cycling Network, RPI will take place in Sun Valley, Idaho over Labor Day weekend with over 1,100 riders.

World champion, adventure athlete, author and activist Rebecca Rusch founded RPI in 2013. Its fundraising efforts support Be Good™ Foundation, dedicated to building vibrant, healthy communities by using the bicycle as a catalyst for healing, empowerment and evolution. The MiiR x RPI partnership will benefit Be Good™ Foundation and their cycling related beneficiaries: World Bicycle Relief, People for Bikes, Idaho Interscholastic Cycling League and Wood River Trail Coalition.

Miir joins with Rebecca's Private Idaho Press Release July 2019

MiiR is granting $10,000 to Be Good™ Foundation with an additional matching funds challenge: for RPI participants who make donations to Be Good Foundation, MiiR will match those donations up to $5,000, for a total donation of $15,000. Over the course of the weekend’s events, MiiR will provide custom RPI drinkware for riders, staff and VIP events, as well as serve coffee and sell custom Idaho inspired drinkware at its booth in celebration of the beauty of Sun Valley and the state of Idaho.

"I'm thrilled to bring MiiR on board, and eager to see the results of our partnership," says Rebecca. "Their mission and founder's story dovetails beautifully with the goals and spirit of RPI and Be Good™, and together we can generate positive change beyond what any one of us could do alone."

“For six years, Rebecca's Private Idaho has generously supported World Bicycle Relief's work by providing bicycles to women and girls in need,” said Dave Neiswander, CEO of World Bicycle Relief. “We look forward to the 2019 event, and the years to come, to do more good with Rebecca and the Be Good™ Foundation.”

About Rebecca’s Private Idaho

Started in 2013, Rebecca’s Private Idaho is the world’s premiere long-haul gravel grinder and outdoor festival staged in beautiful Sun Valley, Idaho over Labor Day Weekend. Participants ride along exceptionally breathtaking gravel roads with their host and 7x world champion, Rebecca Rusch. After the ride, participants and their fans settle in for some good old-fashioned western hospitality in the Off the Wagon Days celebration with music, food, entertainment and the infamous game of Gelände Quaffing. https://www.rebeccasprivateidaho.com/

About Be Good™ Foundation

Be Good™ Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national and global levels. Together we can make our mileage count and create lasting change. https://www.rebeccarusch.com/be-good-foundation

About MiiR

MiiR is based in Seattle, WA with the mission to empower people for a better future. Its Product to Project™ model means every MiiR product sold helps fund trackable giving projects. To date, MiiR has given over $945,000 and empowered the lives of 100,000+ people worldwide, and its customers are invited to experience the story behind their purchase by registering the Give Code™ found on the base of their MiiR product. https://www.miir.com


Rebecca’s Private Idaho Kicks Off August 31st

As a professional cyclist and owner of multiple cycling world championships, Rebecca Rusch is fortunate to travel the world riding her bike. Yet “The Queen of Pain” would rather be nowhere else on Earth than her home town of Ketchum, Idaho, site of the second-annual Rebecca’s ...read more

MiiR Introduces the Pourigami™ and Coffee Canister

Seattle, WA (June 18, 2019) - MiiR, a Product to Project™ company, proudly introduces the Pourigami™ and Coffee Canister. These two innovative products launched on Kickstarter in early May 2019. MiiR Pourigami™ Passionate coffee drinkers shouldn’t have to settle for mediocre ...read more

MiiR Chooses Generosity on Black Friday

Seattle, WA (November 5, 2019) - MiiR, an award-winning Product to Project® company and certified B Corp, will join the likes of fellow outdoor companies REI and Patagonia and turn away from making a profit on Black Friday in an effort to encourage its customers to extend the ...read more

Buff, Inc. Announces Sponsorship of Endurance Athlete Rebecca Rusch

MEDIA CONTACT: Verde PRJulie Evans970.259.3555julie@verdepr.com SANTA ROSA, Calif. – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, is pleased to announce its sponsorship of three-time reigning 24-Hour Solo Mountain Biking World Champion and ...read more


MiiR Welcomes Dan Dahl as President of Global Sales

MiiR, a Product to Project™ company, has named Dan Dahl its president of global sales. "As the former Director of International Sales at Arc'teryx, VP of Heritage at Red Wing and more recently VP of Specialty Wholesale at Levi's, Dan brings an incredible amount of global sales ...read more

Buff, Inc. announces 2011 sponsorship renewal of Rebecca Rusch

SANTA ROSA, Calif. (April 20, 2011)–Buff, Inc., known for stylish, versatile and innovative headwear, will sponsor two-time Leadville Trail 100 winner, Rebecca Rusch for a consecutive year. Since focusing her efforts exclusively on cycling, Rebecca has become one of the most ...read more

Seattle-based MiiR Opens Flagship Store- Bicycles, beer and specialty coffee have arrived at Seattle’s new Urban Trailhead

SEATTLE –MiiR, opened their flagship store at Stone34, the new world headquarters for Brooks Sports over the weekend. The retail space will showcase their products, local coffee, craft beer, and “Friends of MiiR” selection (to include The Giving Keys, Kammok, glassbaby, Patagonia ...read more

Kids WM Bottle_Studio Picture_All Colors

MiiR Introduces the Kids Wide Mouth Bottle

Seattle, WA (July 17, 2019) - MiiR, an award-winning Product to Project™ company and certified B Corp, proudly introduces the Kids Wide Mouth Bottle. The playground is calling and the kids must go! The new standout MiiR Kids Wide Mouth Bottle packs a colorful punch with new ...read more

Gramicci is Title Sponsor for the Expedition Idaho© 2011

Gramicci is Title Sponsor for the Expedition Idaho© 2011 Adventure Race, hosted at Silver Mountain Resort ID, August 14th-20th 2011 Race finish kicks of the Blues and Brew Fest at the base of the Mountain. AGOURA HILLS, Calif., June 23rd, 2011 — Gramicci, the legendary ...read more