McNett Launches M Essentials Water Sports Brand at DEMA Show 2011

McNett® launches new brand, M Essentials™, to the dive and water sports industries at this year’s DEMA Show 2011.
Author:
Updated:
Original:

Bellingham, WA (November 3, 2011) -- McNett® is pleased to announce the addition of M Essentials™ to its house of brands. Catering to the water sports and dive industries, M Essentials joins Gear Aid™ care and repair, Outgo™ in-field personal care and Aquamira® water treatment as a trusted brand, backed by over 30 years of McNett quality for solid performance. M Essentials will be unveiled at DEMA Show 2011 this week in Orlando, FL.

“For retailers and customers who broadly define themselves as water enthusiasts, M Essentials has wide appeal as a water sports brand,” said David Wiggs, marketing vice president. “As a trusted name in the dive industry, McNett hopes other water sports participants come to embrace the same products that our dive community has come to love.”

While the presentation and appearance is different from what many retailers and consumers are used to in the dive industry, the new packaging makes it easier to locate the appropriate product by category (i.e., maintenance, repair, cleaning, etc.) by featuring an easy-to-follow color tabbed system.

“M Essentials still features some of the same iconic visual cues that retailers and customers have come to expect including the Aquaseal seal and the orange colored bottled caps on Sea Drops,” said Wiggs. “We also still continue to back our products with expert knowledge, tips and educational materials.”

McNett will unveil the new M Essentials brand at DEMA Show 2011, November 2-5 in Orlando, FL. The new packing should begin hitting store shelves shortly after. Be sure to "Like" M Essentials on Facebook (http://www.facebook.com/pages/M-Essentials/207956052570371) and stay tuned for other social launches.

About M Essentials
Part of the McNett house of brands, including Gear Aid, Outgo and Aquamira, M Essentials caters to the dive and water sports industries. Included in the product line is Aquaseal® urethane repair adhesive, Sea Drops™ anti-fog and lens cleaner, MiraZyme™ odor eliminator, Seal Cement™ neoprene contact cement and many other products dive and water sports enthusiasts have come to love.

About McNett Corporation
For 30 years McNett Corporation has manufactured and marketed the finest specialty products for the dive, outdoor, sporting goods and military markets. The company's products are known worldwide by consumers and original equipment manufacturers. McNett brands are available in over 70 countries and include: Camo Form®, Aquaseal®, Seam Grip® and Freesole®. For more information see our website at http://www.McNett.com.

Contact:
David Wiggs
Marketing VP
360-671-2227

Related

McNett Family of Brands Featured in New Video

Bellingham, WA (March 12, 2012) -- For over three decades McNett® and its family of brands, Gear Aid™, Outgo™, M Essentials™, Aquamira® and Camo Form®, have provided the finest specialty products for the dive, outdoor, sporting goods and military markets. A new video ...read more

New Aquaseal Repair Kit by M Essentials Instantly Repairs Wetsuits, Inflatables and Water Sports Gear

Nothing ruins a fun time on the water quicker than a punctured inflatable, ripped wetsuit or hole in your dry bag or spray skirt. M Essentials™ comes to the rescue with a new repair kit designed to instantly fix rips, tears or holes in dive and water sports equipment. The ...read more

Outgo Personal Care Brand by McNett Raises $5K for NBCF

Bellingham, WA (December 5, 2011) -- McNett® is pleased to announce a $5000 donation to the National Breast Cancer Foundation (NBCF). By way of its personal care brand, Outgo™, McNett was able to raise the funds through a special fundraising promotion.During the months of ...read more

McNett Appoints Cheriss Faiola to Brand Marketing Director

McNett®, the leader in quality, innovative outdoor products, is pleased to announce that Cheriss Faiola has been promoted to Brand Marketing Director for the Recreational Division. Faiola's new role in marketing will help bring focus and structure to McNett's house of brands as ...read more

101 Uses for the New Sea Leash by M Essentials

M Essentials™ is pleased to introduce one of the most versatile pieces of water sports gear to-date, the Sea Leash™. This innovative gear attachment is made of tough, flexible and highly elastic materials. With hundreds of water sports applications, the Sea Leash is now available ...read more

McNett Tactical Appoints Gerald Craft to Brand Marketing Director

McNett®, the leader in quality, innovative outdoor products, is pleased to announce that Gerald Craft has been promoted to Brand Marketing Director for the Tactical Division. Craft will lead the charge for marketing in bringing focus and support to the Tactical sales channel. He ...read more

McNett Names Sales Executive Amanda Moore to Sporting Goods Division

Bellingham, WA (June 6, 2012) -- McNett®, the leader in quality, innovative outdoor products, is pleased to announce Amanda Moore as its newest sales executive in the sporting goods division. Moore, a lifelong local and avid huntress, is extremely passionate about the ...read more

Outdoor Leader McNett Proudly Sponsors The Revolution with Jim & Trav

McNett® and its family of brands, Gear Aid™, Outgo™, Aquamira® and Camo Form®, are pleased to announce sponsorship of “The Revolution with Jim & Trav,” an award-winning radio show and podcast promoting the participation in and enjoyment of outdoor activities, ...read more

Make Matching Repairs to Wetsuits with the New Black Aquaseal Colorant Kit by M Essentials

Bellingham, WA – Aquaseal® by M Essentials™ has been the industry standard for wetsuit repairs and fixing watersports gear for 30 years. Now, for the first time, Aquaseal is available in black with the Aquaseal & Black Color Sync™ Colorant Kit. “Aquaseal will typically outlast ...read more