Marmot Mountain LLC Sponsors Aspen Fashion Week

Marmot Mountain LLC Sponsors Aspen Fashion Week March 14-19, 2010
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Contact: Jordan Campbell
Marmot Public Relations
jcampbell@marmot.com
801-633-9022

Marmot Mountain LLC Sponsors Aspen Fashion Week
March 14-19, 2010

Santa Rosa, (CA): Marmot, a leading manufacturer of high performance, technical apparel and equipment, is sponsoring Aspen Fashion Week this month—arguably the hottest fashion, lifestyle and consumer event to ever hit the Rocky Mountains. Now in its second year, Aspen Fashion Week showcases winter resort, ski and technical outerwear in the heart of one of the most stylish mountain towns in North America. The five-day event includes après ski fashion and runway shows, slope-side and in-store events and late night fashionable soirees. Aspen Fashion Week's media partners include W magazine, Aspen Magazine, Aspen Peak, SNOW magazine, Plum TV and LUXE magazine. Aspen Fashion Week has also confirmed attendance from numerous world-class fashion writers from New York and beyond.

Mark Martin, President of Marmot Mountain LLC and Jarden Technical Apparel—a division of the Jarden Corporation and Marmot's parent company—spotted the opportunity for the brand early last fall and explains, “We knew right away Aspen Fashion Week was a great fit for Marmot. We're obviously a technical brand but in the past few years we've expanded Marmot's reach and created sophisticated resort and lifestyle apparel for men and women—Aspen Fashion Week is a perfect event for us to participate in now.”

Karen Smith, Marmot's Director of Business Development, is spearheading Marmot's merchandising and creative initiatives throughout Aspen Fashion Week. On Monday, March 15 at 4:00 pm, Smith will kick-start Marmot's participation by showcasing the company's Fall 2010 collection in Aspen Fashion Week's high-energy runway fashion show, located at the base of Aspen Mountain on the gondola plaza. The event is free and open to the public.

“We've assembled our most exciting ski, resort and lifestyle outfits for men and women—even kids—in some of our most trend-forward colors,” explains Smith who has styled at least thirty-five runway models with support from outdoor companies like Smith Sport Optics and UGG Australia. “Our models will be strutting the runway to funky, DJ-spun tunes, celebrating Marmot's commitment to skiing, fashion and style!” she adds.

“Aspen is the perfect venue for us to showcase Marmot's technical, performance expertise with great-looking, fashionable pieces,” explains Smith who started with Marmot ten years ago and has watched the line mature. “People will be amazed at the development of the line, especially through the awareness of color and attention to detail,” she adds.

“It's also a very exciting time for Marmot to make this display in Aspen, especially with our new concept store right down the street,” explains Smith who played a key role opening concept store last December. The Marmot Aspen concept store, centrally located in the historic downtown (210 S. Galena), will be a prominent destination for attendees throughout Aspen Fashion Week. Smith will be hosting a Tacos & Tequila party (VIP invitation) on Wednesday, March 17 from 5-7 pm.

Because the opportunities with Aspen Fashion Week are so diverse for Marmot—retail, merchandising, product, events and media relations to name a few—Mark Martin has also expanded his reach with the event by hosting representatives from some of Marmot's top retail sales accounts in North America throughout the week. Martin and Smith, along with a core team of Marmot (see below); will host these Marmot VIP's throughout the week. Together they'll attend key events, soirees and of course enjoy premier skiing on Aspen's four remarkable ski mountains. “Aspen Fashion Week is an excellent opportunity for Marmot to show our appreciation to these top accounts -- we're looking forward to showing them a great time,” adds Martin.

Additional Marmot staff attending Aspen Fashion Week includes Jordan Campbell, Marmot's Public Relations Manager, who has directed media relations for the company since 2006 and worked extensively with the New York press; Andy Welling, Marmot's recently appointed Vice President of Sales; and Mark Vaughn, President of Alpin Sales, based in Longmont, Colorado.

For information about Aspen Fashion Week visit www.aspenfashionweek.com. For more information about Marmot Mountain, LLC contact Jordan Campbell, Public Relations Manager at jcampbell@marmot.com or at 801-633-9022.

About Marmot Mountain, LLC
Marmot is a globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—and pioneering what is possible on the highest mountains on earth. Marmot products are simple, appropriate and dependable. Marmot For Life
For more information, visit www.marmot.com

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