Marmot Introduces Groundbreaking EVODry Collection, the First Rainwear to Offer Cutting-Edge Waterproof Protection with Minimal Environmental Impact

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ROHNERT PARK, Calif. - January 22, 2018 

Marmot 2018

Marmot Mountain, LLC, a global leader in high-performance outerwear and a division of Newell Brands (NYSE: NWL), today launched the revolutionary EVODry Rainwear Collection for Spring 2018. Developed in partnership with Green Theme International (GTI), EVODry is the industry’s first technology to minimize environmental impacts without sacrificing any of the pinnacle performance, materials and construction that Marmot is recognized for. The EVODry line of rainwear for men and women will be available exclusively at REI stores nationwide and online at REI.com and Marmot.com starting in February 2018.

As part of Marmot’s “Treadlight” strategy of building sustainable products of exceptional quality and durability, the EVODry line sets a new bar for waterproof garments. The superior waterproofing is created by bonding the DWR treatment with the yarn at the molecular level, resulting in an impressive 20K waterproof/ 20K breathable finish that will never wash off or need re-application. And unlike other waterproof products on the market, EVODry fabrics, laminations, and trims are completely free of PFCs.

“EVODry represents a major milestone for Marmot as part of our long-term strategy to create more sustainable products,” said Brian Thompson, VP of Design & Product Development at Marmot. “For decades, we’ve led the outdoor industry in waterproof-breathable outerwear construction, and EVODry establishes a new leadership position in sustainable production that does not compromise technical performance. We believe this line will set the standard for the future of rainwear.”

The new, cutting-edge shell developed specifically for EVODry garments by Marmot and GTI is made from industrial nylon waste that has been upcycled into new yarn. The upcycled yarn uses less petroleum and energy than is typically needed to create new yarn, while retaining the strength and durability of virgin material. In yet another innovation, the yarn is solution-dyed, giving it excellent colorfastness and consistency while reducing the water and energy used in the process, and reducing the use of harmful dyes by 85%.

“Not only does EVODry set a new standard for environmental stewardship, but it’s also pushing the boundaries in outdoor apparel performance,” explained Brian LaPlante, Marketing Director at Green Theme International. “GTI’s revolutionary Breathable Water Protection™ (BWP) beads water off your jacket in heavy and prolonged storms without wetting out—and the finish never washes or wears off.”

Men:

• Eclipse Jacket (MSRP $250)

• Eclipse Pant (MSRP $200)

• Phoenix Jacket (MSRP $175)

Women:

• Eclipse Jacket (MSRP $250)

• Eclipse Pant (MSRP $200)

• Celeste Jacket (MSRP $185)

• Phoenix Jacket (MSRP $175)

Like all Marmot products, the entire EVODry line is backed by Marmot’s Lifetime Warranty.

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.



BYLINE:

Carrie Kabat

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