OSLO, Norway — September 7, 2017
Today Spanish-based MAPFRE, a leading contender for the 2017-18 Volvo Ocean Race, named Helly Hansen as the official apparel and footwear provider for their sailing and shore crew. The experienced team will wear Helly Hansen outerwear, midlayers, base layers and footwear designed to perform in the most diverse and challenging ocean conditions during the seven-month race beginning in Alicante, Spain, in October 2017 and ending in The Hague in June 2018.
“The Volvo Ocean Race is the world’s most challenging sailing race a team can compete in, so the apparel the crew wear has to perform with zero margin for error from start to finish,” said Øyvind Vedvik, Helly Hansen’s category managing director for sailing. “In order to ensure optimum performance, we’ll meet with MAPFRE’s crew at every port to make adjustments and ensure that professional grade gear not only keeps them comfortable and dry, but enhance their sailing abilities. There is no better proving ground than the Volvo Ocean Race.”
Helly Hansen has been an official apparel sponsor for Volvo Ocean Race teams since the original race was first initiated in 1973. The race is a primary innovation laboratory for Helly Hansen’s design team that works directly with the crews on features and construction to make sure that every detail is functional and durable for the duration of the race. MAPFRE will wear outerwear from Helly Hansen’s premium ÆGIR series, developed and tested by professional sailors and used for multiple record-breaking achievements. Most recently, MAPFRE won leg zero and also set a new Monohull record around the Isle of Wight in August- it is safe to say that the team are off to a great start.
"We are delighted that a company with the prestige of Helly Hansen, a brand with 140 years of history and a global leader in technical sailing apparel, joins our attempt to win the Volvo Ocean Race,” said Pedro Campos, the team’s CEO. “Sailors find themselves in extreme weather conditions in the world race, from storms to huge waves, through temperatures higher than 40 degrees in the tropics… so gear that helps protect you and regulate your body temperature is essential. I am certain that the technologies in Helly Hansen apparel will enable us to perform at our best, no matter the conditions.”
The gear produced for MAPRRE will serve as prototypes for upcoming sailing collections available for consumers worldwide. Read more about Helly Hansen’s sailing collection and past Volvo Ocean Race participation here: https://www.hellyhansen.com/news/research-and-development-on-open-waters-the-volvo-ocean-race/
Learn more about the team here: http://desafiomapfre.com/en/2017-sailing-crew/
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.
About Volvo Ocean Race
Originally called the Whitbread Round the World Race, the Volvo Ocean Race is a non-stop race around the world. The world’s most elite ocean racers will sail through over 40,000 nautical miles, across four oceans, touching six continents, and visiting 12 host cities . . . it’s a marathon of human accomplishment. The Volvo Ocean Race is often described as the longest and toughest professional sporting event in the world.