Mammut Partners with Feathered Friends, BackCountry for Shop-In-Shops - SNEWS

Mammut Partners with Feathered Friends, BackCountry for Shop-In-Shops

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, announced today the launch of two new shop-in-shop locations.
Author:
Publish date:

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, announced today the launch of two new shop-in-shop locations. Mammut is partnering with Feathered Friends in Seattle, and The BackCountry, a specialty retailer in Truckee, California, to bring a greater assortment of the brand's clothing and gear to both regions. The opening of both shop-in-shop locations mark significant growth steps for Mammut, as the brand continues to gain presence and increased sales in the US.

"This is a great opportunity for our brand, partnering with two core shops that position themselves with the best gear and service. Both of these specialty dealers have a long-standing image and reputation for premium brands and knowledgeable staff, and it's great for Mammut to hold a visible and well-stocked stronghold in these shops,” said Jeff Cunningham, National Sales Manager for the Mammut Sports Group brands. “We approached each partnership individually and with a flexibility on product selection, allowing the retailer to determine the Mammut gear and apparel that works best for their customer base.”

For Feathered Friends, the 35-year-old Seattle-based and locally-owned specialty outdoor shop, this mutually beneficial partnership has been based on a developing relationship between the two companies.

“Mammut is an important brand for us, and their presence is growing across the US,” said Zwiers. “Their commitment to small shops is outstanding, and when they back that up with high quality products, it matches our store quality really well.”

Feathered Friends is located at 119 Yale Ave N, in the South Lake Union shopping district of Seattle, and can be reached at 206-292-2210. The BackCountry is located at 11400 Donner Pass Rd, and can be reached at 530- 582-0909.

About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Raichle Swiss quality outdoor footwear (www.raichle.com), and ToKo wax and care products (http://www.toko.ch/). Mammut Sports Group brands, contact Jeff Cunningham at 800.451.5127 ext. 110, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com. For more information about Mammut apparel, gear, and athletes, log on to: www.mammut.com.

Related