Mammut Launches New Schoeller Coldblack Styles at OR

This summer, in the Salt Palace Convention Center’s respite from Salt Lake City’s scorching temperatures, Mammut is set to launch new outerwear and apparel for staying cool under the hot sun.
Author:
Updated:
Original:

Mammut, the Swiss quality providers of alpine gear and apparel, has a history of partnering with Schoeller® Textiles and technologies spanning over 25 years. This summer, in the Salt Palace Convention Center's respite from Salt Lake City's scorching temperatures, Mammut is set to launch new outerwear and apparel for staying cool under the hot sun. Featuring Schoeller® Coldblack®, a new finishing technology from Schoeller and Clariant International Ltd., selected Mammut outerwear and apparel reduces heat build up and keeps the wearer cool while offering protection from the sun's harmful rays.

Traditionally, dark colored clothing is preferred by outdoors enthusiasts for its resistance to showing the wear and tear of hard use and dirt, but comes with the cost of over-heating. Baking on a sun-soaked rock face or a high alpine trail under the summer sun can be both dehydrating and exhausting, as dark clothing absorbs the sun's visible and invisible rays. Enter Coldblack®, making black and dark colors feel lighter than wearing white, by reflecting up to 80% of the sun's rays (both UV-A and UV-B). Coldblack® finished apparel consistently tests 5°C on the interior and 12°C on the exterior cooler in sweating torso tests than the same untreated textiles.

Mammut's new Verglas jacket is a lightweight, full-stretch soft shell featuring Coldblack, and intended for all-around outdoor use. Available in black, fir, rust, and frost, all color ways will feel cooler to the wearer than a white garment, while offering 30 UPF sun protection. The Verglas also features breathable and quick-drying Schoeller® DrySkin soft shell fabric and is finished with Nanosphere® to shed dirt, stains, and moisture. Several of Mammut's alpine pants will also feature Coldblack in spring ‘09, including the men's Mountain Climbing Pant and the ever-popular Champ and Courmayeur pants, as well as the women's mountaineering and Courmayeur styles.

Mammut's award-winning innovations and complete collections of apparel, footwear, climbing gear, and lighting can be seen at booth #3005 at the upcoming Outdoor Retailer trade show, being held
August 8th-August 11th in Salt Lake City, Utah. For more information about Mammut, contact Ian Connor at 1.800.451.5127, ext.113. For media inquiries, please reach Alycia Cavadi at Momentum Media PR, 617.875.5553 or Alycia@momentummediapr.com.

About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear, apparel, and footwear. For more information on all Mammut Sports Group apparel, gear, athlete's, and brands, contact Ian Connor at 800.451.5127 ext. 113, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com.


For more information about Schoeller Textiles and Technologies visit www.schoeller-textiles.com. For media inquiries during the OR show, contact Shannon Walton at Shannon@schoellerusa.com.

Related

Mammut USA Partners with Renowned New England Retailer

Since 1974, climbers and skiers have been outfitted at North Conway, New Hampshire's International Mountain Equipment, a high-profile outdoor specialty shop in the center of town. Just in time for the winter ice climbing and ski season, International Mountain Equipment will ...read more

Mammut Sports Group USA Brings Two New Hires On Board

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced two new additions to the company's growing team. Phil Swett brings deep outdoor industry expertise to his new role as soft goods category manager for the brand in North America, and ...read more

Mammut USA Sales Up; Over 60% Growth

Mammut Sports Group USA announced today a reported 60% increase in business growth overall for 2008. While distribution is up for the brand, the majority of the growth is within Mammut's existing dealer base of specialty outdoor and snowsports dealers – an increase of 75% with ...read more

National Geographic Adventure Recognizes Mammut in Best of Adventure

National Geographic Adventure recognized the Mammut Ambler Hooded Jacket as the magazine's top choice for a “puffy jacket” in the “2007 Best of Adventure” gear awards. The editors praised the comfort features of the jacket, saying the Ambler “feels like climbing into an ...read more

Mammut Partners with MyClimate for Energy Neutral Rope Production

Mammut Sports Group, providers of Swiss quality alpine gear and apparel, today announced a partnership with MyClimate to offset greenhouse gas emissions produced in the company's rope manufacturing. The partnership with MyClimate – The Climate Protection Partnership, allows ...read more

Jeff Cunningham Steps Up as National Sales Manager at Mammut USA

Mammut Sports Group USA, suppliers of Swiss quality alpine clothing and gear, today announced the promotion of Jeff Cunningham to National Sales Manager for the Mammut, Raichle, and Ajungilak brands. Cunningham will be stepping away from his role as Marketing Director, and will ...read more

Backcountry Magazine Hails Mammut Pulse Barryvox Avalanche Transceiver

In a field-test in this month's Backcountry Magazine, Mammut's Pulse Barryvox avalanche transceiver is deemed Editors' Choice among six beacons tested. Five testers, ranging in beacon experience from a veteran avalanche professional and seasoned backcountry skiers to an ...read more

Mammut North America Growth Continues, Tracking Positive for Q4

Mammut Sports Group USA today announced another double-digit increase in its North America business for the first half of 2010 and with winter 10/11 pre-orders up 35% over winter 09/10, the company is anticipating another strong finish. Summer 2011 pre-orders and the recent ...read more

Mammut Sports Group USA Taps Troy Trimmer for Northwest Sales

Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced that Troy Trimmer will join the company as territory sales manager for the Northwest. Trimmer's is one of two in-house rep positions for the brand in the US, as the brand furthers its ...read more