Madshus Signs Olympic Hopefuls Caitlin and Brian Gregg

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SEATTLE, Wash. (July 17, 2013) – Madshus, the world’s leading performance Nordic ski company, announces the growth of its athlete team with the addition of 2014 US Olympic hopefuls Caitlin and Brian Gregg. The Greggs, each highly accomplished and influential ski racers, anticipate an exciting future with the Madshus team.

Caitlin Gregg, a 2010 Olympian, three-time World Championship competitor, American Birkebeiner winner, and three-time National Champion, looks forward to returning to her Madshus roots.

“I won my first Junior Nationals on Madshus skis and am really excited to partner with Madshus in this Olympic year,“ said Caitlin. “I tried some demo skis this spring and I was so happy with the new Redline skis that I decided to race on them in the Ski to Sea. I had a fantastic race and beat some of the top guys.”

Brian Gregg’s prolific career highlights include a 2012 American Birkebeiner podium finish as well as 2010 and 2011 Super Tour Distance Champion titles. 

“I did a lot of testing this spring and am very impressed with the quality of each pair of Madshus skis I tried - their quality control is fantastic,” said Brian. “It’s a big move to build a new fleet of skis in an Olympic year, but the quality of the [Madshus] Redline skis makes that easy.”

Madshus’ high-level team additions signify the brand’s commitment to growth in the North American market.

“Having Caitlin and Brian skiing with the Madshus USA team is a dream come true. I can’t think of better athletes to represent our Redline skis and Super Nano boots, particularly in an Olympic year. Congratulations and welcome to the team,” said Madshus‘ Director of Sales, Van Brinkerhoff.

The Greggs join Madshus’ elite roster of athletes, including two-time world champion and Olympic medalist Axel Teichmann, Biathlon World Cup legend Ole Einar Bjorndalen, and World Cup skier and Olympic gold medalist Emil Hegle Svendsen. To learn more about Madshus and its team of athletes, please visit www.madshus.com.

ABOUT MADSHUS

The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

Media Contact:Verde PR
Meghan Grabow
970.259.3555
mgrabow@verdepr.com

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