M-Shades Introduces Hydroglare Collection at Summer OR

M-Shades, Mountain Shades’ price-point line of sunglasses, the six-style collection will feature Hydroglare technology with polarized lenses at an affordable $39.99 MSRP.

DENVER, CO. (Summer, 2009) – Mountain Shades, Inc., the Denver-based manufacturer of Optic Nerve and M-Shades sunglasses, will introduce the Hydroglare collection of sunglasses at the Summer Outdoor Retailer show this month. Part of the M-Shades brand, Mountain Shades' price-point line of sunglasses, the six-style collection will feature Hydroglare technology with polarized lenses at an affordable $39.99 MSRP.

The new Hydroglare technology is made with a vacuum process that uniformly seals a micro thin film coating on M-Shades' polarized lenses. The Hydroglare coating repels water from the lens without leaving marks and acts as an anti-static dust repellant. With less dust and grit on the lens, the lifespan of the lens is increased and the ease of cleaning in enhanced. Additionally, the density of the Hyrdoglare coating allows oil from fingerprints and perspiration to be removed with little effort, further enhancing the lens' durability.

This new technology, combined with M-Shades' polarized lens technology, which blocks 99.9% of the glare that is reflected off water, snow, and other surfaces, makes these glasses an ideal choice for an array of outdoor activities. The consumer-friendly pricing - $39.99 MSRP - makes them affordable to a wide range of consumers.

To preview the Hydroglare Collection at Summer Outdoor Retailer, visit M-Shades at Booth # 34071.

For more information on the M-Shades Hyrdoglare technology or Mountain Shades, Inc., visit www.mshades.com or call (303) 462-0444.

About Mountain Shades
Based in Colorado's mountain playground, Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Mountain Shades is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit, www.nerveusa.com or www.mshades.com.
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