LOWA Leaves Friedrichshafen With Best-In-Show Design Award
Stamford, Connecticut, August 1, 2016 - U.S. retailers and press attending the recent annual Outdoor Friedrichshafen show in Germany got a sneak preview into LOWA’s new line-up for 2017. Top of the billing included the LOWA Approach Pro GTX Lo that walked away with a best-in-show design award for innovation. 343 entered. 37 won. And LOWA was one of them.
This athletically inspired approach, lightweight scrambling and Via Ferrate shoe was designed in concert with LOWA’s Pro Team athletes. The Approach won the award for the resulting low-profile design and innovative lacing system combining the highest performance with maximum weight reduction. This technology makes it possible to simultaneously tighten the forefoot lacing for climbing or loosen it for walking.
The annual Outdoor Friedrichshafen in Germany is among the largest outdoor-gear trade shows in the world, tantamount to Outdoor Retailer in the U.S. U.S. retailers and press are invited to preview the entire LOWA 2017 collection during Outdoor Retailer, Booth #32128.
LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.