Longworth Industries Names Roger Maxey National Sales Manager

Sales Veteran Brings Sporting Goods Experience to Polarmax, XGO Base-Layer Brands

West End, North Carolina, March 18, 2008 – Longworth Industries, parent company of Polarmax and XGO brands of technical, base-layer apparel, recently named Roger Maxey as national sales manager to lead its national sales force.

For more than 20 years, Maxey served as president of Performance Marketing, Inc., a successful organization of sales representatives covering several regions including the Southeastern United States, Puerto Rico, and the Caribbean. At Performance Marketing, Maxey helped open up retail markets and grow sales for well-known sports, outdoor, and ski brands including Bauer/Nike, Timex, Völkl, Bollé, Atomic and Descente. Maxey has also served as president of the Southeastern Ski Representatives Association.

“Sales, sales management, building brands—these are things I've enjoyed doing for 25 years,” says Maxey. “Polarmax and XGO are solid brands, and we have solid partnerships with our retailers. We've got a great team, and I'm excited to be a part of it,” says Maxey.

“Roger is a terrific addition to our organization,” says Randy Black, president and CEO, Longworth Industries. “He is well known, well respected, and a strategist. He understands not only what it takes to make the sale, but what it takes to sell thru for our customers,” says Black.

Longworth Industries
Based in West End, North Carolina, Longworth Industries manufactures and markets Polarmax and XGO technical base layer apparel. Polarmax and XGO are 100% made in the U.S.A.
www.polarmax.com www.xgotech.com


Contact: Brock Foreman
Fendler Communications
Phone: (207) 846-0700
E-mail: brock@fendler.com