Locally’s Partnership with Board Retailers Association

Publish date:

Jump on Board:

Locally and The Board Retailers Association (BRA) have teamed up to help brands and retailers work closer together. The mission of this new partnership is to better support an organization that advocates for local retailers in the board riding industries. BRA provides valuable marketing and merchandising resources to board specialty retailers. Together, this partnership will bring greater benefits and awareness to our extensive network of retailers and brands.

About Board and Retailer Association:

BRA is a nonprofit trade association that supports board retailers across the United States. The organization’s mission is to provide powerful tools to retailers and help them limit everyday costs of business operations. BRA and Locally’s missions are culturally aligned making this a natural partnership.

According to Doug Works, the Executive Director of Board Retailers Association (BRA), “The benefits of Locally complement the sweet mix of BRA Retail Member rewards very well. Locally makes it easy for retailers to get their stock showing online in multiple places with just one point-of-sale connection. Getting involved with Locally will attract new shoppers and help our retailers to expand.”

Learn About Retailer Benefits:

Locally helps retailers surface their in-stock merchandise to nearby online shoppers by using digital marketing tactics; merging brand-provided digital product content with POS inventory data. The platform keeps the workload for stores low while driving new online shoppers into the door. Locally also makes it really simple for any-size retailer to offer in-store or curbside pickup and/or same day delivery to their community.

Retailer’s Thoughts:

Locally proudly works with Flip Flop Shops, the one stop shop for footwear! Locally handles all of Flip Flop Shops locator services, their e-commerce site and also powers their local shop pages. This allows their franchises to post all of their local inventory to capture in-store sales. Dylan Vroom, Director of Franchise Training, at Flip Flop Shops, expressed his overall satisfaction with Locally. Dylan highly recommends Locally to other brands and retailers. He pointed out that, “The capabilities that the platform has built are simple and easy to use”. Dylan shared that, “Locally has become increasingly more important throughout the pandemic and has provided multiple avenues for sales to come in for local shops''. Locally works to make shopping as easy as possible for everyone involved!

Dylan also pointed out that,“Locally’s team has created custom solutions for Flip Flop Shop’s complex franchise model and made compromises that work specifically for us and our shop owners ”. He also discussed the endless options that Locally has to offer, from reserve online, pick-up in store and even curb-side pick-up.

Yes! Locally also Benefits Brands:

The best way for a brand to build Customer Lifetime Values (CLV) is to ensure that shoppers have a perpetually-optimized path to buying the brand’s products. Optimizing for an increasingly-omnichannel shopper means empowering the shopper to find and buy your products in a way that works best for them every time. And, with 90% of retail happening in brick-and-mortar, that means online-to-nearby is the most important channel.

Joining Forces:

The Brand-Retailer relationship is crucial especially in these challenging times. Everything comes together when retailers share their inventory and brands promote shopping locally. The main objective of the Locally and BRA partnership is to help these brands and retailers maintain success.

BRA Member Benefits:

By opting into the Board Retailer Association membership this gives you access to Locally.com and enables you to onboard for free! Don’t miss out on this valuable opportunity.

About Locally:

Locally was founded in 2014 in anticipation of changes in consumer behavior. We saw that shoppers were turning to internet-connected devices for decision making and that increasingly nearby stores, the brands they carry, and their on-hand inventory were invisible to shoppers. So we built a solution. Today, we help thousands of stores present their selection to nearby shoppers using ecommerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery.

Retailers Click Here to Start Today: https://support.locally.com/en/support/solutions/folders/14000122500

Contact us Today: www.locally.com/contact



SIA and Board Retailers Association (BRA) Announce Partnership at 2014 Snow Show

Not long before its 2014 Snow Show takes place in Denver, SnowSports Industries America (SIA) announced today an official partnership with Board Retailers Association (BRA), the non-profit trade association representing more than 600 action sports retailers in the surf, skate, ...read more

Turtlefur Logo

Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally

Morrisville, VT - March 1, 2018  Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting ...read more


Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in ...read more

Board Retailers Association and 3point5 Launch Online Training

SALT LAKE CITY, UT and WRIGHTSVILLE BEACH, NC (April 24, 2008) – Online retail trainer 3point5.com and the Board Retailers Association (BRA) today announced a partnership to build and promote Web-based training for the board sport industry. 3point5.com is a leading provider of ...read more


Yakima Teams Up with Locally to Further Empower Local Retailers

FOR IMMEDIATE RELEASE Contact: Julie AthertonJAM Collectivejulie@jamcollective.net415-839-7546 Yakima Teams Up with Locally to Further Empower Local Retailers– New partnership with the online-to-offline retail platform continues the brand’s deep commitment to its brick and ...read more


Sherpa Adventure Gear unveils new website in conjunction with Locally partnership

MODESTO, CA --Sherpa Adventure Gear is pleased to announce the launch of its new website and integration with Locally, an innovative online-to-offline shopping platform. The new mobile-friendly design was developed to give its consumer the best brand experience online. That ...read more

Locally partners with CamelBak to help shoppers ‘Find it Locally.’

Locally partners with CamelBak to launch ‘Find it Locally’ tool, powering a novel shopping experience for online shoppers. New Orleans-based Locally has partnered with CamelBak, a leading manufacturer of gear for outdoors, cycling, running, and tactical use to provide online ...read more

Envoy B2B and Locally Harmonize Local Product Availability with Consumer Demand to drive curbside pick-up for retailers.

Envoy B2B recently announced its partnership with Locally, an online company that helps thousands of retailers present their current inventory to nearby shoppers using eCommerce tactics while providing brands with novel last-mile fulfillment options like in-store pickup and ...read more

Thule launches Locally on-site to enhance retail experience for consumers

Seymour, Conn., June 2, 2016—Thule, maker of premium products for active people that allow them to bring what they care most for—safely, easily, and in style—will now feature Locally, an innovative online shopping platform. With this new partnership, Thule customers will now be ...read more