Light and Motion announces Jim BoisD’Enghien as new VP of Sales

Light and Motion is pleased to announce the addition of Jim BoisD’Enghien as a business partner and Vice President of Sales.

Monterey, CA – January 25, 2011 – Light and Motion is pleased to announce the addition of Jim BoisD'Enghien as a business partner and Vice President of Sales. Jim's first day of work was the first day of the Outdoor Retailer show where he lead the introduction of a new line of outdoor lights.

Jim brings over 15 years of professional sales and marketing leadership experience in the Outdoor and Snow Sports industries. Over the past 5 years, Jim led the sales and marketing drive at Gregory Mountain Products where he helped redefine the global Gregory brand platform and create successful sales, marketing and product line strategies that ultimately led to the acquisition of Gregory by Black Diamond in 2010. Prior to Gregory Mountain Products, Jim was Sales Director for Atlas Snow-Shoe Company.

“I couldn't be more pleased to welcome Jim to Light and Motion as VP of Sales as well as a new shareholder,” said Daniel Emerson, Light and Motion CEO. “With over 15 years of sales and marketing success, Jim's extensive talents in channel management and branding will complete the rebuilding of the Light and Motion business we started 4 years ago. Today we are poised to become a dominant brand in the bike and eventually outdoor markets in addition to our 20 years of lighting leadership in the dive market.”

“I am excited about the opportunity to join the Light and Motion team," said Jim BoisD'Enghien. "The brand is focused on bringing high quality LED light innovation to the markets and customers they serve, and their products are manufactured locally in Monterey, CA with a strong commitment to their employees and the environment. I'm looking forward to helping them reach a fuller potential worldwide as we move forward.”

About Light & Motion:
Light & Motion Industries is a company of outdoor adventurers who have been treading lightly for 20 years by designing and building state of the art lighting systems for divers, bikers and outdoor enthusiasts in Monterey, California. Our pioneering business practices have been recognized with the 2008 California Small Business of the Year Award and four time winner of the WRAP award for waste reduction. We work hard to keep it local and green.