LAUSANNE, Switzerland- January 4, 2018
LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, will introduce new products with lead reduction technology for outdoor pursuits and adventures at Outdoor Retailer + Snow Show this month in Denver, booth #54081-UL. All new products are specified to meet or exceed National Sanitation Foundation (NSF-53) standards for lead reduction. Supported by consumer product purchases in the United States, LifeStraw will reach an important milestone this February by delivering clean drinking water to its one millionth child in a developing community. All products are available at www.lifestraw.com and at specialty retailers.
Lead reduction technology will be featured in two in-line filtration products including LifeStraw Play ($39.95), a 10-ounce, BPA-free filtration bottle specifically designed for children and LifeStraw Go 2-Stage ($44.95), a 22-ounce filtration bottle available in five colors. The technology will also be featured in the new four-liter Flex Gravity that is the brand’s first gravity filter with lead reduction designed for groups in the outdoors and communities affected by natural disasters. All lead filtration products feature LifeStraw’s two-stage filtration system that removes 99.999999% of bacteria and 99.999% of protozoa, while reducing chemicals and bad taste or odors.
“LifeStraw products are ideal for carrying in a backpack or stowing in a jacket pocket,” said Alison Hill, managing director of LifeStraw.
“LifeStraw’s innovation provides peace of mind for consumers drinking from a local tap or outdoor devotees hydrating from a backcountry river. By adding lead reduction technology to LifeStraw’s Play and Go filtration bottles and introducing Flex Gravity, more consumers have access to clean water on-demand, nearly anywhere.”
LifeStraw filtration products ensure safe hydration for skiers at the base lodge, snowshoeing in the backcountry, children at school, gym goers, and business and vacation travelers.
LifeStraw believes that doing good is good business and through its global cause efforts, product sales in North America and Europe support annual service visits to schools around the world delivering water purifiers and educating on safe hydration and hygiene. Since 2014, LifeStraw delivered safe water to more than 1,100 schools and over 633,000 school children, making the program one of the largest private investments in safe water in schools globally. In February 2018, LifeStraw’s team of over 35 local staff, 20 additional paid local volunteers, and 40 international volunteers, will spend three weeks in Kenya, installing LifeStraw Community water purifiers and conducting training seminars and follow up in over 525 schools.
LifeStraw. We make water safe to drink.
LifeStraw is a global company built on the foundation that doing good is good business. We put this mission into action by innovating game-changing solutions that contribute to a healthier, more sustainable planet. Technologically advanced LifeStraw water filters and purifiers are ideal for outdoor recreation, travel, emergency preparedness and humanitarian purposes. LifeStraw has expanded its safe water technology beyond removal of microbiological contaminants to also include removal of heavy metals including lead.
Jason Silva, LifeStraw, CGPR