Life Fitness Named Vendor of the Year by Anytime Fitness

Life Fitness received top honors from Anytime Fitness as Vendor of the Year for overall product quality and services at the recent Anytime Fitness conference in Utah.

Editorial Contact:

Katie Feltz
Cushman/Amberg Communications


SCHILLER PARK, Ill. – Sept. 5, 2007 – Life Fitness, the global leader in fitness equipment, received top honors from Anytime Fitness as Vendor of the Year for overall product quality and services at the recent Anytime Fitness conference in Utah.

“Anytime Fitness has a large family of preferred vendors, which we value greatly,” said Anytime Fitness National Media Director Mark Daly. “But this year Life Fitness rose to the cream of the crop. It's a true testimony to the quality equipment and top-notch service at Life Fitness.”

To ensure that preferred vendors meet corporate expectations, Anytime Fitness conducts an annual survey of its franchisees to assess vendors on products, customer service, maintenance and repairs, value and follow up.

“Life Fitness didn't merely fare well on the surveys; our franchisees went out of their way to let us know how genuinely pleased they are with Life Fitness,” Daly said. “Franchisees also told us that their members remain impressed with the quality, variety and durability of Life Fitness equipment.”

The third annual Anytime Fitness conference drew more than 300 franchisees and vendors, doubling its 2006 attendance.

“Life Fitness has done an incredible job of providing a great product with superior customer service during a year of fast-paced growth,” said Libby Crooker, Anytime Fitness franchise consultant. “Our gratitude goes out to Life Fitness for their wonderful contribution to an incredibly successful year.”

About Anytime Fitness

Anytime Fitness began franchising in 2002 and now has sold over 1,300 franchise locations, with a forecast of 600 clubs open by the end of 2007. Each Anytime Fitness franchise is independently owned and operated. As an Anytime Fitness franchisee, you receive a wealth of experience and training from the corporate headquarters. Plus, a simplified turnkey package allows you to quickly open and operate your Anytime Fitness club.

About Life Fitness

Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.


Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,