Lensbaby Launches Groundbreaking Circular 180+ Lens for Use with GoPro® Hero* Cameras

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Portland, OR (August 30, 2016) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—today announced the availability of the Circular 180+ lens for use with GoPro® Hero cameras. The Circular 180+ lens creates fully circular fisheye videos and images, letting GoPro® shooters capture the soul of their adventures in a fully immersive way.

Attaching to the current waterproof housing on GoPro® Hero cameras, the Circular 180+ captures footage wider than the human eye can see – letting you see all the way up and all the way down – and then some. Circular 180+ lets you get your subjects sharp regardless of how far away from the lens they are.

“I wanted a lens that would give me the perspective of our Circular Fisheye lens for DSLRs in a small, rugged package so I wouldn’t have to worry about my gear when I’m in the wild,” said Craig Strong, Lensbaby Co-Founder and CCO. “A good circular fisheye makes adventures more captivating. GoPro shooters are all about exploration, making this the perfect GoPro add-on.” 

Lensbaby partnered with top action and outdoor videographers Cyrus Sutton, Andrew Kornylak, Nate Wyeth and Andy Mann to create an action video using the Circular 180+’s incredible point-of-view. View the video here.

Already a creative leader in the photography industry, Lensbaby’s launch of the Circular 180+ allows the company to share their art of discovering fun, immersive and engaging content with new audiences in the adventure, outdoor and action sports categories.

“We’re proud of our established reputation within the photography world,” said Strong. “The creation of the Circular 180+ has been an exciting adventure, one that we can’t wait to share with those who may not have used one of our products before.”

The Circular 180+ retails for $79.95 and is available for purchase at Lensbaby.com and other Lensbaby-authorized retailers. For more information please contact Keri Friedman at keri@lensbaby.com or Ally Hopper with Groundswell PR ally@groundswellpr.com.

Circular 180+ Lens Specs

  • Fits on the current waterproof housing for GoPro® Hero cameras
  • 185 degree field of view and a fully circular image in 16:9 wide recording mode (underwater full circular field of view: 120 degrees)
  • Increases the GoPro® Hero’s depth of field making nearly everything in focus
  • Waterproof up to a depth of 10m (32ft)

About Lensbaby

For over a decade, photographers have relied on Portland, Oregon-based Lensbaby to help them break free of routine, tinker, and open themselves up to unexpected results—dancing, playing and delighting in what’s possible with a creative lens and their imagination.

Lensbaby makes award-winning creative effects lenses, optics and accessories that follow this philosophy, including the Velvet 56, a versatile portrait and macro lens; their unique Optic Swap System, which lets photographers swap their optic and tilt their lens for limitless effects; and mobile lenses that transform everyday smartphone photography. Lensbaby products are sold and distributed worldwide. For more information, visit www.lensbaby.com

*GOPRO, HERO, the GOPRO logo, and the GoPro Be a Hero logo are trademarks or registered trademarks of GoPro, Inc.

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