LEKI RE-INVENTS THE WHEEL
â€œPick-a-Poleâ€ Answer Wheel Helps Customers Select Best Pole
BUFFALO, N.Y. (Oct. 20, 2008) â€“ This is the information age, and people demand instant gratification. This includes hikers who visit a store carrying LEKI trekking poles. Now a new four-color grommeted â€œPick-a-Poleâ€ answer wheel has been developed to serve as a handheld silent salesman that explains the differences in LEKI poles at the turn of a dial.
Customers can find their perfect LEKI pole by taking the â€œPick-a-Poleâ€ for a spin. It divides LEKI poles across five main color-coded product categories. The movable easy-to-use cardboard wheel highlights a model name and photo, specifies length, weight, and model number, and lists key features of each pole in cutout windows. Hiking enthusiasts just match their needs to the proper pole.
The â€œPick-a-Poleâ€ selection wheel was designed in close collaboration between LEKI USA, Buffalo, N.Y., and American Slide Chart, Wheaton, Ill., which thought so highly of the answer wheel they wrote their own case study about it. The â€œPick-a-Poleâ€ was highlighted as part of American Slide Chart's â€œProfiles in Effective Sellingâ€ newsletter and Web site: (http://www.americanslidechart.com/StepUpStrategy/ASCideagallery.htm)
Once the wheel was completed, LEKI distributed it to their independent sales representatives, and also shipped a supply to retailers with instructions on where and how to display it.
To stimulate additional use at the point-of-sale, LEKI ran a retail photo contest which offered as top prize a pair of the company's Super Makalu COR-TEC Antishock Trekking poles. Winner was Amber Balzer, sales associate of Valhalla Pure Outfitters in Abbotsford, B.C., part of a 16-store specialty sporting goods retailer located across British Columbia and Alberta.
â€œThis is the most effective technique we've found to pack multiple pages of information into a concise, portable tool,â€ says Lindy Spiezer, LEKI USA marketing manager. â€œThe interactive format grabs attention and encourages use. It also doubles as a training aid for sales personnel.â€
LEKI USA retailers can request a sample of the â€œPick-a-Poleâ€ wheel by contacting Lindy Spiezer at 800 255 9982 x18, email@example.com.
LEKI USA, Inc., headquartered at 458 Sonwil Drive Buffalo, NY, is the sole North American distributor of LEKI brand Adjustable Nordic Walking Poles, Trekking Poles, Ski Poles, and Mountaineering Poles. For more information: www.LEKI.com or call 800 255 9982.
Editor's note: For an image of the â€œPick-a-Pole,â€ and/or an image of photo contest winner Amber Balzer of Valhalla Pure Outfitters, contact Jamie Gribbon, 203 655 1600, Jamie@blumenfeldpr.com.
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Blumenfeld PR for LEKI USA
203 655 1600, Jamie@blumenfeldpr.com
800 255 9982 x18; firstname.lastname@example.org
LEKI RE-INVENTS THE WHEEL