LEKI Appoints Gerten Outdoors to Lead Western Great Lakes Sales Efforts


BUFFALO, NY – July 24, 2017

LEKI, a leader in skiing, trekking and trail running poles, is pleased to announce the addition of Gerten Outdoors (GO) to its sales team, covering the Western Great Lakes territory. GO will manage sales of LEKI Outdoor trekking poles and camp furniture, as well as their Backcountry and Nordic lines.

GO, including principals Paul Gerten and Charlie Anderson, replaces James Loveridge who previously represented LEKI in the Western Great Lakes. LEKI sincerely thanks Mr. Loveridge for his impeccable service over the years.

“We are very excited to have Paul and Charlie on board with LEKI, as they represent a deep understanding of our industry and have the experience we were looking for to help grow our business,” said Marty Callahan, Director of Sales and Service for LEKI. “We look forward to a long and mutually beneficial partnership with Gerten Outdoors.”

GO covers the Western Great Lakes including; Minnesota, Wisconsin, Illinois, Iowa, Missouri, the UP of Michigan, Nebraska, North Dakota and South Dakota. They have strong relationships with traditional independent outdoor stores and big box retailers in their territory, and are experts in the outdoor demographics of the Midwest. GO takes pride in representing industry-leading brands like Seal Skinz, innovative brands like Nemo Equipment and socially conscious brands like Sherpa Adventure Gear. For more information, contact Paul Gerten or Charlie Anderson at info@GOrepsMW.com.

* Tom Blair (tskiboy@aol.com, phone 715-386-9495) is still the LEKI alpine rep.

About LEKI

Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Trail Running poles and gloves, and its latest addition of folding camp chairs and tables. LEKI products are German engineered with most of the products being made in the company's Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI USA, Inc., headquartered in Buffalo, NY, is the sole distributor of LEKI brand products in the United States. For more information please visit https://www.leki.com/us/ or call 800.255.9982.