Legendary Rider Tom Burt Steps into Owner Role for Winterstick

Winterstick Snowboards, long known for high-quality, high-performance big mountain boards, has tapped legendary rider athlete Tom Burt to promote and bolster the brand’s presence nationwide.

Winterstick Snowboards, long known for high-quality, high-performance big mountain boards, has tapped legendary rider athlete Tom Burt to promote and bolster the brand's presence nationwide. Burt has been the face of Winterstick since 2002, and now steps into a role as part-owner, dedicated rider, and stake-holding brand ambassador.
Now in its second season of manufacturing with Wagner Custom, just outside of Telluride, CO, Winterstick is holding strong with a line of boards that are better than ever before, with Burt's design input and Wagner's hand-built to-order process. Winterstick continues to focus on its core competency in big mountain riding, with the 2008-09 season line-up featuring the Swallowtail – the ultimate powder board- and the popular ST and Tom Burt models, optimized for steep, technical big-mountain riding through the professional rider's feedback.
With Burt at the helm as rider/owner, Winterstick stays true to its mountain riding roots established 35 years ago, when Dimitrije Milovich, a displaced surfer living in Utah, shaped the first Swallowtail in an effort to carve some snow. Burt intends to raise the profile of the Winterstick brand, one that has been indelible despite its challenges before the 2001 acquisition by its current owners, Bigelow Mountain Partners, LLC of Freeport, Maine.
“Winterstick has always been the premier mountain ride board, and the brand has always been about backcountry and big mountain freeriding,” said Burt. “Since I joined
Winterstick in 2002, we've been developing and improving a select line of boards true to the sport of mountain riding, and its growing market. As an athlete-driven owner, I'll be transferring my strong connection to the brand as a rider to an even stronger connection to design and product, and refining our boards for optimal performance.”

Burt will work closely with Pete Wagner in Wagner Custom's “micro-factory”, where each board is built by hand, allowing for Burt's input and tweaks to make an immediate impact on board performance.
In the start of last season, Wagner Custom acquired the U.S. and Canadian licensing agreement for the marketing, manufacturing and distribution of Winterstick snowboards. Wagner Custom produces Winterstick's select 2008-09 season line, all produced on-demand and shipped direct to consumer. Winterstick snowboards are available exclusively through www.Winterstick.com.
To learn more about Winterstick, visit www.Winterstick.com. To learn more about Wagner Custom Skis and their custom fit and design process, visit www.wagnerskis.com.

About Wagner Custom Skis
Wagner Custom was founded in 2006 in Telluride, Colorado, just downstream from the Telluride Ski Resort. Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time, each unique and designed for a specific rider. Wagner uses only the finest raw materials, and all skis and boards are crafted around sturdy, solid wood core. Wagner shapes and assembles skis using state-of-the-art 21st Century equipment in what may be the world's greenest ski factory, running entirely on wind and solar energy. Visit Wagner Custom online at www.wagnerskis.com.

About Winterstick
Winterstick snowboards have been hand built since 1972. Winterstick was founded in 1972 by Dimitrije Milovich, a displaced surfer living in Utah, and is best known for the original Swallowtail, still in production. Winterstick is now rider-owned by Bigelow Mountain Partners, LLC of Freeport, Maine, and hand-built and distributed by Wagner Custom just outside of Telluride, Colorado. For more information about Winterstick, visit www.winterstick.com.

For media inquiries regarding Wagner Custom or Winterstick, please reach Alycia Cavadi at Momentum Media PR at 617.262.5559 or Alycia@momentummediapr.com.


Wagner Custom Skis, Winterstick Snowboards Pick Up Momentum for PR

Wagner Custom Skis and Snowboards, known for precision custom ski fitting and design, has selected Momentum Media PR to lead their strategic media relations and publicity efforts. Engaging public relations support marks a significant growth step for Wagner Custom, an emerging ...read more

Petzl America President Roody Rasmussen to Step into Senior VP Role

Petzl America, the North American sales, marketing, and distribution center of headlamp and vertical equipment manufacturer Petzl, today announces a changing of the guard. After more than two decades with Petzl, Roody Rasmussen has decided to step down from the role of President, ...read more

Petzl America Promotes Nazz Kurth, Tom Adams

Petzl America, a leading manufacturer of technical climbing gear and hands-free lightingâ„¢, today announced the promotion of Nazz Kurth to Sales Director, and Tom Adams to Sport Division Manager. Nazz has worked at Petzl as the Headlamp Division Manager since 2006, and ...read more

Jeff Cunningham Steps Up as National Sales Manager at Mammut USA

Mammut Sports Group USA, suppliers of Swiss quality alpine clothing and gear, today announced the promotion of Jeff Cunningham to National Sales Manager for the Mammut, Raichle, and Ajungilak brands. Cunningham will be stepping away from his role as Marketing Director, and will ...read more

The Adventure Life, Wagner Custom, Visit Telluride Announce Winner

The Adventure Life (www.theadventurelife.org), the online adventure magazine, Wagner Custom Skis (www.wagnerskis.com), the Telluride, Colorado-based leader in custom ski-fitting science, and Visit Telluride (www.visitteulluride.com) today announced the winner of the season-long ...read more

Powderhorn partners with legendary skier Chris Anthony

Boulder, CO - Legendary ski specialty brand, Powderhorn, is happy to announce a new partnership with a world-renowned skier Chris Anthony. “We're thrilled and proud to have Chris join the Powderhorn team,” said Doug Sanders. “Chris is an exceptional person and an amazing ...read more

REI Names Tom Vogl Vice President of Marketing

Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, has named Tom Vogl as vice president of Marketing. Vogl will oversee all aspects of Marketing for REI including visual merchandising, direct mail and advertising. Vogl ...read more

Mammut USA Partners with Renowned New England Retailer

Since 1974, climbers and skiers have been outfitted at North Conway, New Hampshire's International Mountain Equipment, a high-profile outdoor specialty shop in the center of town. Just in time for the winter ice climbing and ski season, International Mountain Equipment will ...read more

Piggyback Rider® available in Sportsman's Warehouse stores nationwide

BETHESDA, Maryland – The Piggyback Rider® – the innovative child carrier for parents with older kids — is now available for purchase in all Sportsman’s Warehouse stores nationwide. “We’ve seen an overwhelming response in the 20 select Sportsman’s Warehouse stores we started ...read more