Ledlenser, maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights, has named Inge Heinsius as vice president of product and marketing. In this newly created role, Heinsius is responsible for managing global product innovation/development, product management and marketing. The position is based at Ledlenser’s headquarters in Solingen, Germany, reporting directly to Thomas Willing, managing director of Zweibrüder Optoelectronics GmbH & Co. KG and president of Ledlenser.
Willing said, “Inge Heinsius is the right person for the job. Her international experience in setting and driving strategy, extending over many years, will be a valuable asset to our company. She brings extensive knowledge of the entire product process – from the generation of ideas up to product development to the go-to-market implementation across multiple communication and distribution channels. With her as part of the global Ledlenser leadership team, we will take the company to the next level.”
Heisius’ expertise lies in global strategy development, business and brand development, as well as innovation management, which she gained while holding international management positions at global companies including Godiva Chocolatier, Oriflame, Wella and Unilever. She is known for effectively collaborating across countries and departments.
Heinsius is tasked with advancing and strengthening the Ledlenser brand and establishing it as a global innovator in the portable light industry and tapping into new growth markets. In addition to the traditional industrial and professional core segments, Heinsius sees these opportunities particularly in the world of sports and outdoor.
She said, “I believe the Ledlenser brand has enormous growth potential. We offer highly innovative products that exceed the very specific needs of consumers like our new headlamps and flashlights in the new Outdoor Range. Hikers, mountaineers, backcountry skiers, runners, anglers and hunters – virtually all outdoor enthusiasts can now extend their day by using our products. Together with my team I look forward to the challenge of writing another chapter in the Ledlenser success story.”
Ledlenser is the maker of German-designed and -engineered ultra-bright line of handheld, headlamp and rechargeable lights. The Leatherman Tool Group, Inc. company designs and produces lights and headlamps for everything from camping, diving, running, hunting and fishing to industrial trades, DIY and law enforcement. The high quality lights come in various sizes from keychain to 1500+ lumen heavy-duty defense lamps and are priced between $15 to $700. All lights are backed by a five-year warranty. For more information about Ledlenser visit www.ledlenserusa.com , facebook.com/ledlenserusa, or instagram.com/ledlenserusa.