Leave No Trace Joins Legacy® to Reduce Cigarette Butt Litter

Author:
Updated:
Original:

Boulder, Colorado (May 7, 2013) – This month,Leave No Trace Center for Outdoor Ethics partnered with Legacy to raise public awareness about the harmful environment impacts of cigarette litter. The bilingual public service announcements were released earlier in the month to shed light on toxic waste created by cigarette litter.

To help reach the broader public Dana Watts, Leave No Trace’s Executive Director, joined Dr. Cheryl Heaton, DrPH, Presidnet and CEO of Legacy, in Washington, D.C. recently appeared on morning news programs across the country, educating Americans about the impacts of cigarette butt litter. The two joined forces to express concern that cigarette butts are leaching toxins into our waterways, poisoning our wildlife, and threatening our trails, and open spaces. The underlying message of their tour stressed that even though the impacts of cigarette litter can be devastating, the solutions to prevent it are simple.

The New York Times led the charge announcing the campaign with a feature print and online article raising awareness for toxic cigarette litter. As communities across the country celebrated Earth Day, several outlets helped spread the word by highlighting the public service announcement online. Fast Company and ScientificAmerican both featured online articles, while AdWeek highlighted the PSA as their “Ad of the Day.”

The national public service announcements are currently airing on mainstream and cable networks, as well as radio. While the word continues to spread, here are four ways to get involved and prevent harmful, toxic cigarette litter in your community.

Four Ways to Get Involved

  1. Get the facts about the impacts of cigarette butt litter, and tell your friends and family.
  2. When you are in the outdoors, carry a small plastic bag in your pocket or backpack and pick up cigarette butts and other micro-trash.
  3. Share the Rethink Butts PSA on your Facebook page or share it via Twitter: http://www.youtube.com/watch?v=FfXgmHihfWk
  4. Don’t litter cigarette butts in the outdoors or anywhere. They are bad for the environment and they are litter.

About the Leave No Trace Center for Outdoor Ethics
The award-winning Leave No Trace Center for Outdoor Ethics is the international leader in sustainable recreation practices. The nonprofit organization teaches children and adults vital skills to minimize their impacts when they are outdoors. Leave No Trace is the most widely accepted outdoor ethics program used today on public lands across the nation by all types of outdoor recreationists. For more information about Leave No Trace, visit: www.LNT.org.

LEGACY®

Legacy helps people live longer, healthier lives by building a world where young people reject tobacco and anyone can quit. Legacy’s proven-effective and nationally recognized public education programs include truth®, the national youth smoking prevention campaign that has been cited as contributing to significant declines in youth smoking; EX®, an innovative public health program designed to speak to smokers in their own language and change the way they approach quitting; and research initiatives exploring the causes, consequences and approaches to reducing tobacco use. Located in Washington, D.C., the foundation was created as a result of the November 1998 Master Settlement Agreement (MSA) reached between attorneys general from 46 states, five U.S. territories and the tobacco industry. To learn more about Legacy’s life-saving programs, visit LegacyForHealth.org. Follow us on Twitter @legacyforhealth and Facebook www.Facebook.com/Legacy.

Related

REI Lends Resources to Leave No Trace’s Mobile Educators

June 5, 2013 (Boulder, CO): REI, a foundational partner of the Leave No Trace Center for Outdoor Ethics, has just announced that it has extended support for Leave No Trace’s mobile education program, the Subaru/Leave No Trace Traveling Trainers. REI’s long history of involvement ...read more

Apply to be Leave No Trace Master Educator Course Provider

June 27, 2013 (Boulder, CO): Leave No Trace Center For Outdoor Ethics has issued a Request for Proposal (RFP) for interested parties to be official Leave No Trace Master Educator Course Providers. The Center is interested in institutions or organizations that have verifiable ...read more

Goblin Valley State Park Incident Underscores an Elevated Need for Leave No Trace Education

October 23, 2013 (Boulder, CO): The recent vandalism in Goblin Valley State Park near Green River, Utah, underscores both the ongoing challenge facing lands enjoyed for recreation in the U.S., and the increasing need for outdoor enthusiasts to learn about and practice Leave No ...read more

Little Talbot Island State Park Designated a Leave No Trace Hot Spot

Boulder, CO- The Leave No Trace Center for Outdoor Ethics recently designated Florida’s Little Talbot Island State Parkits first 2014 Leave No Trace Hot Spot as part of the nonprofit organization’s campaign to put Leave No Trace into action on public lands across the country. ...read more

Bushnell_Outdoors_Logo

Bushnell Outdoors Announces Partnership with Leave No Trace

Overland Park, Kan. — Bushnell Outdoors, an industry-leader in outdoor technology innovation, has announced a partnership with Leave No Trace, a nonprofit organization that protects the environment by teaching people how to enjoy it. The leading non-profit educator of outdoor ...read more

Image placeholder title

Grand Trunk Teams Up with Leave No Trace in Celebration of Earth Day

Media Contact:Theresa BlakeTreehouse Communicationstheresa@treehousepr.com970 764 7783 Grand Trunk Teams Up with the Leave No Trace Center for Outdoor Ethics in Celebration of Earth Day Outdoor and travel gear brand donates 10-percent of online sales in April to support Leave No ...read more

Leave No Trace - Colorado's Four Mile Hotspot

For Immediate ReleaseContact: Ben Lawhon, Education DirectorLeave No Trace Center for Outdoor Ethics303-442-8222 x103 or ben@LNT.org www.LNT.orgThe Leave No Trace Center for Outdoor Ethics to provide training and outreach for Colorado's Fourmile Hot Spot in April.March 26, 2012 ...read more

crimsonred_jump_lowres

GetOutfitted launches retro onesie rental program and donates portion of sales to Leave No Trace

Colorado Springs, Colorado, February 1, 2016 Today, GetOutfitted, the "Rent the Runway" of ski apparel, added a collection of vintage ski onesies to their rental platform. Yep, ski onesies. One of the best (or worst) ski trends from the 80's and 90's (we will forever be fans). ...read more

Leave No Trace designates Mount Rainier as 2011 Hot Spot

For Immediate ReleaseContact: Ben Lawhon, Education DirectorLeave No Trace Center for Outdoor Ethics303-442-8222 x103 or ben@LNT.org www.LNT.orgLeave No Trace designates Mount Rainier as 2011 Hot SpotThe Leave No Trace Center for Outdoor Ethics has selected Mount Rainier National ...read more