Learn it. Live it. Love it. Today, Boa Technology, the innovator of the patented, award-winning Boa Lacing System launched a far-reaching effort on 3point5.com to educate retailers and give away iPods weekly. The goal of the online educational push is to help retail salespeople grow more familiar with the history, features, and benefits of the Boa Lacing System.
Retail salespeople will need to log on to www.3point5.com, review the Boa Lacing System learning module, and pass a brief Edu-game to be entered to win the iPod contest. One randomly-chosen person per week (thru the final week of the year) will receive an Apple iPod® Shuffle. You must complete and pass the Boa Edu-game to have a chance to win.
The promotion’s goal is to better educate retail sales staff on Boa. “Although Boa has been around since 2001, there is still work to do in helping retail salespeople to tell our story and clearly communicate at all levels the distinct benefits our system delivers,” says Boa President Mark Soderberg. “This is one part of a much larger initiative that will help work toward that goal.”
Boa chose 3point5 to help spread their message because of the company’s unrivaled success throughout the categories in which Boa provides product. In total, 3point5 has 100 customers live on training, including big names such as The North Face, Under Armour, Merrell, Gore-Tex, Arcteryx, Marmot, Mountain Hardwear, Timberland, and New Balance. 3point 5 has 142,000 regular users at 17,000 retail locations worldwide. In 2009 alone, they have completed 1.5 million Edu-games – and average more interaction time per visit than even Facebook.
About Boa Technology
With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes footwear design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the footwear industry. Visit www.Boatechnology.com for more information.