Latest Ritchey Design WCS Curve Bars Now Available

Ritchey Design, Inc. today announced its new World Championship Series (WCS) Alloy and Carbon Curve Bars are available to consumers through independent bicycle dealers nation-wide.
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SAN CARLOS, Calif. - March 2, 2010 - Ritchey Design, Inc., a leading developer and manufacturer of high-quality road and mountain bike components, today announced its new World Championship Series (WCS) Alloy and Carbon Curve Bars are available to consumers through independent bicycle dealers nation-wide.

Sporting a compact drop of only 128 millimeters, the WCS Curve Bars let riders set up for aggressive positioning in both the drops and tops. The WCS Curve Bars are the newest product in a long line of Ritchey Fit Logic Philosophy-centered products designed to fit the unique and individual dimensions and needs of a rider. Other features include sanded stem and brake level mount sections for improved grip and, like most of Ritchey handlebars, are compatible with triathlon clip-on bars.

Enthusiasts will see the WCS Curve Bars in action throughout the race season (see past press release here) as Ritchey-sponsored United Healthcare Men's Pro Cycling Team presented by Maxxis will be riding a combination of Ritchey Classic, Curve, Logic II and the soon to-be-released Evolution Curve Bars.

Product Specs:
WCS Alloy Curve Bar
7075 Alloy Construction
Bead Blasted (BB) Black Finish
Weight: 235 grams
MSRP: $96.95

WCS Carbon Curve bar
Carbon Monocoque Construction
3K Carbon Weave Finish
Weight: 210 grams
MSRP: $284.95

Both bars are available in 40/42/44 centimeter widths and have a 73 millimeter reach.

For more details including photos of the products listed above, please contact Maura Lansford (mlansford@soarcomm.com) or visit www.ritcheylogic.com.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists.

For more information about Ritchey Design, please visit www.ritcheylogic.com.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.656.0472 x 1(wk)/801.597.7515(cell),
csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.656.0472 x 2 (wk)/817.929.8123(cell), mlansford@soarcomm.com

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