Las Vegas (October 14, 2010)—Las Vegas Ski & Snowboard Resort (LVSSR) has tapped two area agencies to handle its public relations and marketing strategies: Forte Creative Media (FCM), a public relations agency specializing in fitness, health/wellness, outdoor sports and active lifestyle brands; and The Idea Factory, an award-winning advertising and marketing agency with an international client base.
FCM leads the public relations effort that will communicate the unique snow sports opportunities available at LVSSR to the trade, local population and key tourist markets. Through its traditional and social media plans, the initiative will support LVSSR’s marketing strategy that’s being directed by The Idea Factory. Included in the marketing effort is a redesign of collateral materials and advertising campaigns, as well as the development of strategic partnerships that support LVSSR’s mission within the community.
“It is important that we work with partners who understand how to communicate our message in an authentic manner, while still being able to address our unique position in the Las Vegas market,” explains Curt Sheffield, LVSSR’s director of business administration. “We feel we’ve got a perfect match with Forte Creative Media and The Idea Factory.”
Prior to living in Las Vegas, Stephanie Forte, principal at FCM, spent nearly a decade in the well-known ski town of Aspen, Colo., working in the snow sports industry. “Las Vegas Ski & Snowboard Resort is an important part of what makes Las Vegas unique—proximity to extraordinary outdoor recreation,” says Forte. “The pristine landscape at Ski Vegas provides a high alpine experience and the terrain is perfect for learning or honing one’s ski and snowboarding skills. We’re thrilled to share the excitement of Ski Vegas with the community.” FCM has worked with clients in lifestyle sports including cycling, rock climbing and mixed martial arts.
“Las Vegas offers many entertainment options, though Ski Vegas provides a unique experience for our community,” says Jan Scarborough, a 30-year resident of Las Vegas whose client list includes Terrible Herbst, Ben & Jerry’s and Gaming Laboratories Inc. “We’re selling fun and crafting messages about enjoying valuable life experiences for our youth and families. Especially now, that’s an important message to deliver.”
In 2009, the two agencies collaborated on the U.S. Forest Service’s Sweep the Peak program, a litter prevention and cleanup initiative for the Spring Mountains National Recreation Area.
About the Ski Vegas Ski Bus
Las Vegas Ski & Snowboard Resort operates in partnership with the USDA Forest Service under a Special Use Permit on the Humboldt Toiyabe National Forest. This institution is an equal opportunity service provider. The resort shuttle service operates with the support of the USDA Forest Service. The Ski Bus is operated by Triple J Tours, CPCN #2032. Centennial Transportation, CPCN #1110, provides the City Shuttle and the Executive Transportation.
About Las Vegas Ski & Snowboard Resort
Powdr Corporation, one of the leading mountain resort owners in the United States, operates Las Vegas Ski & Snowboard Resort (LVSSR). Headquartered in Park City, Utah, Powdr Corp. currently owns and operates eight resorts, including Park City Mountain Resort in Park City, Utah; Killington Mountain Resort and Pico Resort in Killington, Vermont; Mt. Bachelor in Bend, Oregon; and Boreal Resort and Soda Springs Resort, both at Donner Summit, California, and Copper Mountain in Colorado. Located roughly one hour from downtown Las Vegas in the Humboldt-Toiyabe National Forest, LVSSR operates under a special-use permit of the US Department of Agriculture Forest Service. Established in 1963, the area offers a total of 11 trails serviced by four lifts. LVSSR features the Darkside Terrain Park, a freestyle terrain park for skiers and snowboarders. For more information, please visit www.skilasvegas.com.