Lance Mackey wins 2009 Iditarod

Two-time champion Canada Goose sponsored musher wins Iditarod for 3 consecutive years.

TORONTO (March 19, 2009) - Lance Mackey, champion dog sled racer who is sponsored by Canada Goose, the premier global brand of Canadian-made, down-insulated outerwear for extreme climates, wins the 2009 Iditarod, joining elite company to become one of the only mushers to ever win the race three years in a row.

Crossing the finish line yesterday after more than 10 days on the trail, Lance Mackey and his dog sled team made history in the last great race on earth, one of only two 1000-mile races on the planet that crosses some of the most extreme and rugged Alaskan terrains: mountain rangers, frozen rivers, dense forests, desolate tundra and windswept tundra.

"Lance is more than a world-class athlete, he is a world-class role model for people suffering from and coming back from cancer-related diseases and we are very proud to be even a small part of his team." says Kevin Spreekmeester, Vice President of Marketing at Canada Goose.

Six years before winning the Iditarod and Canada's Yukon Quest back to back in 2007 and 2008, Mackey was diagnosed with life-threatening throat cancer. After undergoing extensive surgery and radiation treatment following the 2001 Iditarod, Mackey is now a cancer survivor dedicated to giving others hope for the future. Mackey now runs "Mackey's Comeback Kennel" (, a canine rescue operation and is an internationally renowned motivational speaker. Along with his multiple Iditarod victories, Mackey is also a four-time winner of the 1000-mile Yukon Quest.

Mackey relies on Canada Goose to keep him warm while mushing and during the harsh Alaskan winters. He wears several Canada Goose garments during his races, including the Snow Mantra Parka; a customized Constable Parka; and a customized bibbed pant.

For more information on Lance Mackey, visit

For more information on Canada Goose, visit

About Canada Goose:

Canada Goose is committed to producing the best extreme weather outerwear in the world. The company has been manufacturing innovative, high quality outerwear in Canada for over 50 years. From South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, quality, functionality and style. Ask Anyone Who Knows(tm).