Lacroix back in the USA

Lacroix, the high-end luxury ski brand from France, is back on the American market since the brand use rights have been bought back by the company Skis Lacroix SAS.

Lacroix, the high-end luxury ski brand from France, is back on the American market since the brand use rights have been bought back by the company Skis Lacroix SAS.

Since 1967, Lacroix has symbolized top quality winter sports equipment along with an art of living in the mountains. By closely associating technology with design, Lacroix offers a range of “expert” skis and accessories designed for amateur skiers looking for equipment with unparalleled quality.

Ten years after the brand was taken over by Bertrand Roy, a former racer, the company is in full expansion. Mr. Roy was able to restore both precision and passion to the brand by bringing together a team of specialists working in a genuine development laboratory. Since then, Lacroix has been increasing its prestige and recognition in Europe and abroad. Demanding skiers, along with mountain professionals (instructors, ski patrollers, guides, mountain rescue professionals), praise the brand's skiability and unfailing high performance.

In addition, Lacroix has developed a full range of après-ski products designed for men and women who want to combine technical quality with elegance during their stay in the mountains. Lacroix will be back in the US as of the 2009-2010 season, when the brand will again be available in the most beautiful resorts on the North American continent, just as it is in Europe.

Lacroix Contact
Kenneth Mackern/Export Manager
Cecile Blazy/PR
Tel. +33 (0)4 78 33 21 28


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