La Sportiva’s GIVING GREENBACK$ Campaign Kicks Off for 2010

La Sportiva N.A. announces the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the United States.
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La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the United States. For each pair of La Sportiva Hiking, Mountain Running® and Approach shoes sold at participating Greenback$ dealers, La Sportiva will donate a $1 to one of three charitable organizations:the Carbonfund.org, the Conservation Alliance and Global Water.

“The success of last year’s inaugural Greenback$ campaign is best supported through our new partners for this year, growing Greenback$ participating retailers nearly 50% for 2010.”Laura Fryer, La Sportiva N.A.’s Marketing Manager, continues “We designed Greenback$ to be a turn key initiative for our partners, helping retailers stand out from their competition,grow their business and spur their consumer base to play a part in positive change, one dollar at a time."

La Sportiva is supporting this week’s launch with in-shop retail Greenback$ clinics, shelf talkers, an eco-friendly array of marketing collateral and a designated website (www.givinggreenbacks.com) providing information about the program. As an added incentive for the program, La Sportiva will be presenting awards in August to the shop and shop employee who donates the most dollars through the sale of La Sportiva Hiking, Mountain Running® and Approach shoes.

Supporting partners of the Greenback$ program include such specialty retailers as Adventure Outfitters (FL), Al’s Sporting Goods (UT), Appalachian Outdoors (PA), Appalachian Outfitters (OH), Arcadian Shop (ME), Barrel Mountaineering (MT), Base Camp (MT), Bent Gate (CO), Black Creek Outfitters (FL), Brasington’s Adventure Outfitters (FL), Bull City Running Co (NC), Cumberland Transit (TN), Diamond Brand Outdoors (NC), Elephant’s Perch (ID), High Country Outfitters (GA), Idaho Mountain Touring (ID), Independence Run & Ski (CO), Mountain Chalet (CO), Nantahala Outdoor Center-Great Outpost (TN), Neptune Mountaineering (CO), Northern Lights Trading Co (MT), Outdoor Gear Exchange (VT), Pipestone (MT), River Sports Outfitters (TN), Rock Creek Outfitters (TN), Scott’s Ski and Sport (ID), Skinny Skis (WY), Summit Canyon Mountaineering (CO), US Outdoor Store (OR), Taos Mtn Outfitters (NM), Teton Mountaineering (WY), Travel Country Outdoors (FL) and Wilderness Sports (CO).

Claire Douglass, Partnerships Director at Carbonfund.org, states, “Carbonfund.org is honored to be a recipient of La Sportiva’s Giving Greenback$ Program. As a non-profit organization, we rely on the efforts of partners like La Sportiva, all sharing the common goal of fighting against climate change and reducing our impact on the environment.”



As a part of the 2010 Greenback$ program, La Sportiva will be adding the following new shoes to this year’s line-up:Crossover GTX, Raptor, Boulder X, Crossleather and their new eco-friendly hiking FC ECO Series.Included from this series is the 2010 Backpacker Editors’ Choice Green winner, the FC ECO 3.0 GTX.

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