La Sportiva’s GIVING GREENBACK$ Campaign Kicks Off for 2010

La Sportiva N.A. announces the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the United States.
Author:
Updated:
Original:

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week with 37 participating retailers around the United States. For each pair of La Sportiva Hiking, Mountain Running® and Approach shoes sold at participating Greenback$ dealers, La Sportiva will donate a $1 to one of three charitable organizations:the Carbonfund.org, the Conservation Alliance and Global Water.

“The success of last year’s inaugural Greenback$ campaign is best supported through our new partners for this year, growing Greenback$ participating retailers nearly 50% for 2010.”Laura Fryer, La Sportiva N.A.’s Marketing Manager, continues “We designed Greenback$ to be a turn key initiative for our partners, helping retailers stand out from their competition,grow their business and spur their consumer base to play a part in positive change, one dollar at a time."

La Sportiva is supporting this week’s launch with in-shop retail Greenback$ clinics, shelf talkers, an eco-friendly array of marketing collateral and a designated website (www.givinggreenbacks.com) providing information about the program. As an added incentive for the program, La Sportiva will be presenting awards in August to the shop and shop employee who donates the most dollars through the sale of La Sportiva Hiking, Mountain Running® and Approach shoes.

Supporting partners of the Greenback$ program include such specialty retailers as Adventure Outfitters (FL), Al’s Sporting Goods (UT), Appalachian Outdoors (PA), Appalachian Outfitters (OH), Arcadian Shop (ME), Barrel Mountaineering (MT), Base Camp (MT), Bent Gate (CO), Black Creek Outfitters (FL), Brasington’s Adventure Outfitters (FL), Bull City Running Co (NC), Cumberland Transit (TN), Diamond Brand Outdoors (NC), Elephant’s Perch (ID), High Country Outfitters (GA), Idaho Mountain Touring (ID), Independence Run & Ski (CO), Mountain Chalet (CO), Nantahala Outdoor Center-Great Outpost (TN), Neptune Mountaineering (CO), Northern Lights Trading Co (MT), Outdoor Gear Exchange (VT), Pipestone (MT), River Sports Outfitters (TN), Rock Creek Outfitters (TN), Scott’s Ski and Sport (ID), Skinny Skis (WY), Summit Canyon Mountaineering (CO), US Outdoor Store (OR), Taos Mtn Outfitters (NM), Teton Mountaineering (WY), Travel Country Outdoors (FL) and Wilderness Sports (CO).

Claire Douglass, Partnerships Director at Carbonfund.org, states, “Carbonfund.org is honored to be a recipient of La Sportiva’s Giving Greenback$ Program. As a non-profit organization, we rely on the efforts of partners like La Sportiva, all sharing the common goal of fighting against climate change and reducing our impact on the environment.”



As a part of the 2010 Greenback$ program, La Sportiva will be adding the following new shoes to this year’s line-up:Crossover GTX, Raptor, Boulder X, Crossleather and their new eco-friendly hiking FC ECO Series.Included from this series is the 2010 Backpacker Editors’ Choice Green winner, the FC ECO 3.0 GTX.

Related

La Sportiva and GOA's "Giving Greenback$" Goes Live

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its Giving Greenback$ campaign rolling out this week at select Grassroots Outdoor Alliance retailers across the United States. For each pair of La ...read more

La Sportiva and Grassroots Outdoor Alliance “Giving Greenback$”

La Sportiva N.A., makers of versatile technical climbing, mountaineering, Mountain Running® and hiking footwear, announces the launch of its 2009 Giving Greenback$ program at this week's Outdoor Retailer in Salt Lake City. In conjunction with the Grassroots Outdoor Alliance ...read more

La Sportiva Named Backpacker Mag's 2010 Editors' Choice Award Winner

La Sportiva, makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, has been honored as the recipient of the 2010 Backpacker magazine Editors’ Choice Green Award, the most prestigious award in the outdoor industry, given annually to products in ...read more

La Sportiva Names 2010 Running Team Roster And Associate Sponsors

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announces its Mountain Running® team roster and associate sponsors for 2010. “Supporting the La Sportiva Mountain Running® team is one of many ways in which we aim to improve ...read more

La Sportiva Appoints Ian Achey as Promotions Coordinator

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, appointed Ian Achey as their new Promotions Coordinator. Achey’s new position at La Sportiva will include event coordination responsibilities as well as assisting in all aspects ...read more

La Sportiva Launches Ultra Light RT Ski Binding for Winter 2010/11

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running®, hiking footwear and ski mountaineering hardware, officially enters the ski category with its new RT tech binding. The patented RT tech binding is already extremely popular in the European randonnée ...read more

La Sportiva Partners with ALTA Vertical in Mexico

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear has entered into a new distribution agreement for Mexico with ALTA Vertical.The partnership is effective immediately and will help to foster a greater presence for the La ...read more

La Sportiva LIVE Primes for Ice Season with Athlete Focus

La Sportiva N.A., makers of versatile technical climbing, mountaineering, Mountain Running® and hiking footwear, announced that its social media platform, La Sportiva LIVE, has added a new athlete beta section highlighting the achievements of the La Sportiva ambassadors.In ...read more

La Sportiva Provides Ground Support for Appalachian Trail Conservancy

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear is supporting the Appalachian Trail Conservancy's 2009 Ridgerunner and Caretaker program. Specifically, they are providing ATC Ridgerunners with La Sportiva hiking boots ...read more