La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear is set to introduce their latest innovation in Mountain Running® at this summer’s Outdoor Retailer in Salt Lake City (August 3-6). The progressive new line introduces their new break-through MorphoDynamic™ technology and addresses the needs for lighter products that are low-to-the-ground and well cushioned.
"This has been in development for over two years,” says Jonathan Lantz, President of La Sportiva N.A. "Our MorphoDynamic™ technology represents a revolutionary step in the construction of trail running footwear; it could be compared to mountain biking several years ago when dual suspension bikes were first introduced. Our new products for S11 incorporate the MorphoDynamic™ technology in the soles enabling the shoe to adapt to the running surface creating a smoother, more stable ride on off-camber and uneven surfaces. The results are unbelievable; we have produced two models which will provide trail runners with one of the most responsive, plushest rides around.”
La Sportiva's MorphoDynamic™ technology features a new ergonomic last which mimics the natural shape of the foot. In a traditional running shoe last there are typically hard corners and a flat bottom, which does not match the foot’s natural shape and creates an upper with dead spots (empty spaces in the shoe). The MorphoDynamic™ ergonomic, slip last cradles the foot and brings you closer to the ground thus increasing your stability. This results in a supportive fit, which is more responsive than a traditional flat last.
"By using a combination of soft, EVA and lightweight PU wrapped by sticky La Sportiva FriXion® AT rubber, we have increased the amount of cushioning midsole without increasing the weight of the product," says Lantz."Our A.T.I. (Adaptable Terrain Interface) sole adapts to the running surface creating a smoother ride and increases the surface area and contact points the outsole has with the terrain. Plus, on top of the PU layer is a firmer EVA layer, which provides stability for the foot.”
La Sportiva's MorphoDynamic™ technology will be incorporated in two new Mountain Running® shoes slated for Spring 2011, the Electron and Quantum (available in men’s and women’s specific models). Samples from this new series can be seen during August’s Outdoor Retailer, in SLC, Utah. La Sportiva N.A. will be exhibiting in booth #8026. For a sneak peak of the new MorphoDynamic™ technology, reviews on the new Electron and Quantum models and an interview with La Sportiva’s Jonathan Lantz, visit www.irunfar.com.