DIXON, Calif.– KUIU, the innovative northern California-based ultralight gear company, announces its partnership with Verde PR & Consulting to provide integrated traditional and social brand communications support for KUIU in the outdoors and mainstream markets.
A new online direct business that opened in April of this year, KUIU offers an entirely new model of product-development and business management in the outdoor world. Quickly becoming a leader in its field, KUIU continues to revolutionize the hunting market with innovative products and a business model that put its customers first.
“I wanted to create a transparent brand to build trust by openly sharing and taking feedback from our customers where the whole process—the design, technology and sourcing—are shared with the consumer,” said KUIU founder and owner Jason Hairston. “As our model caught on and we began to grow, I knew that Verde would be the perfect partner to share our story and present our brand to a broader audience.”
After an injury-ended career in the NFL and brief stints in sales and real estate, Hairston found his place in the world of his lifelong hunting passion. In 2005, he co-founded Sitka, the first-ever technical hunting apparel company. After Hairston saw firsthand the demand for this type of performance hunting product, he was able to integrate his business experience and technical knowledge with his interest in big mountain hunting to create KUIU.
“What sets KUIU apart is its commitment to the consumer,” Hairston explains. On the apparel side that is the complete technical layering system, from baselayers to outerwear to head and hand wear, offering unparalleled performance pieces for the entire body, no matter the conditions or terrain.
In the pack arena, it comes in the form of the Icon line, which is built off the patent-pending molded carbon fiber frame that has resonated with the backcountry hunter and enthusiasts for whom weight and performance are equally important.
And in terms of customer service, it means everything from a sell-direct model to keep prices fair, to Hairston’s blog that offers a refreshing brand transparency both in the development of product and company day-to-day operations.
“Never before have the offerings of a hunting brand so clearly and effectively lined up with the needs of the outdoor adventurer,” said Kristin Carpenter-Ogden, founder and president of Verde PR. “KUIU’s groundbreaking brand promises make them essential to the development of the outdoor industry, and Jason’s infectious passion for excellence creates the perfect partnership for Verde. We are thrilled to add KUIU to our family of brands.”
Based in Dixon, Calif., Kuiu was founded in 2011 on a passion for big mountain hunting with the goal of creating the lightest and highest performing hunting gear possible. With a commitment to technical excellence, a sell-direct model and customer relationships, Kuiu has expanded to offer a one-of-a-kind line of apparel, packs and accessories for every outdoor adventurer.
About Verde PR & Consulting
With offices in Durango and Boulder, Colo., and Jackson Hole, Wyo., Verde PR & Consulting is a leading brand communications firm focusing on creating integrated strategies that target today’s connected consumer and drive sales for the Verde family of clients. The agency was founded in 2001 and works with category-leading companies in the outdoor, natural products and lifestyle markets.