KT Tape Launches New Consumer and Team Colors

Following the spring launch of new Red and Green consumer Kinesiology Therapeutic Tape, Lumos Inc., creator of KT TapeTM, announces its release of even more colors for team sports.
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Orem, UT –June 17, 2010— Following the spring launch of new Red and Green consumer Kinesiology Therapeutic Tape, Lumos Inc., creator of KT TapeTM, announces its release of even more colors for team sports. KT Tape is the first-ever consumer brand of Kinesiology Therapeutic Tape. For years, elite athletes have used kinesiology therapeutic tape for injury treatment, pain relief and performance, and now athletes of all levels can have access to that same level of support.

At the 2010 Boston Marathon, KT Tape added Red and Green to its range of consumer Kinesiology Therapeutic Tape shades. Available to all consumers, KT Tape also comes in Blue, Black, Pink and Beige.

KT Tape is now available and on display at national Sports Authority stores with a new, free-standing display that holds nearly 100 rolls of KT Tape. The in-store “Aid Station” has step-by-step instructions displayed for easy reading to help customers and store associates identify how to tape for common injuries.

“The Red and Green have been a huge hit. People can't get enough of the red,” says KT Tape Marketing Director Michelle Thompson. “We're also excited to offer a shade for every team. There's no reason your Kinesiology Therapeutic Tape shouldn't have team spirit too!”

Now available through athletic trainers and other clinicians, KT Tape offers new shades of tape for teams, including Orange, Light Blue, Gold, Forest Green, Silver, Dark Blue and Burgundy.

Kinesiology Therapeutic Tape is a high performance elastic athletic tape used by medical professionals for treating muscle and joint injuries. Before the introduction of KT Tape, kinesiology tape had never been available direct to consumers, and previously required special cutting and training to use it. By lifting the skin and relieving pressure on pain transmitters, KT Tape provides muscle-pain relief and support without restricting motion. KT Tape comes in convenient pre-cut strips and is available in a variety of colors. It provides 24-hour relief for up to five days per application and is water resistant.

For a list of retailers and instructional videos, visit www.kttape.com. Follow @KTTape on Twitter and see success stories on the KT Tape Facebook Page at www.facebook.com/kttape.

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