Krimson Klover’s Base Layers Hit the Big Stage

By partnering with commemorative apparel for Warren Miller’s 70th anniversary celebration and the iconic filmmaker’s latest release,Timeless, presented by Volkswagon.
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Denver, Colorado, September 4, 2019 — Krimson Klover is an inspired clothing company created by women, for women who live boldly through travel, adventure, and outdoor sports. Rooted in the Rocky Mountains, Krimson Klover believes fashion should be luxurious and sophisticated yet fuss-free. Krimson is proud to announce its limited edition commemorative merchandise sponsorship for the iconic filmmaker Warren Miller’s 70th Anniversary celebration.

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At the admirable age of 93, the renowned filmmaker Warren Miller passed away last year surrounded by family. This fall, Warren Miller Entertainment (WME) confirms that the joys of winter are eternal with its 70th full-length feature film, Timeless, presented by Volkswagen, which celebrates Warren’s endless talent in filmmaking. Timeless emulates the enduring spirit of winter and gives a deserving nod to the past seven decades of ski cinematography while focusing on the future.

Krimson Klover is honored to be a part of selected commemorative clothing that will celebrate Miller’s legacy. The limited edition “Alpine” base layer shirt is like no other. Not only is it a retro take on Alpine skiing, it’s made by women for women, and it’s been thoughtfully designed to be more inclusive and to celebrate a diverse group of women. The vintage design features updated imagery of women in many shapes, sizes, and shades. This is the season to celebrate the past and present!

The selected base layer is designed to be worn year-round as a first layer and is constructed from a new midweight polyester/spandex performance fabric that has a brushed back, providing comfort and warmth. The Alpine design features 4-way stretch for movement, flat seam construction for durability, and chafe preventions and moisture-wicking to keep wearers warm, dry, and comfortable.

Warren Miller Alpine Line-01

“We are holding tight to the legacy of the alpine skier’s timeless style,” says Rhonda Swenson, Krimson Klover founder and owner. ”We’ve expanded our successful vintage-inspired base layer collection, and this fall we highlight diversity though the updated version of the Warren Miller limited edition Alpine base layer design.” The film’s female staff will be outfitted for the tour with the commemorative Krimson apparel and fans can buy the same base layers online.

Krimson Klover can’t wait for the reels to roll. From the mountains of British Columbia, across the peaks of the Colorado Rockies, to the rooftop of the European Alps, Timeless explores winter stoke across the globe. “As an avid skier and former ski instructor, I know many of the locations in the film really well,” says Swenson. “I grew up watching Warren Miller films, and so this collaboration is a really special opportunity for me.”

General tickets will go on sale September 24. Timeless will premiere on October 23, with screenings following across the U.S. in more than 100 cities during the 2019 National Film Tour. Base layers will be available when the tour kicks off.

Film attendees will enjoy lift ticket deals and gear discounts from WME’s resort and retail partners. Plus, all moviegoers are entered into nightly door-prize drawings and the national sweepstakes to win gear, swag, and ski trips. Volkswagen presents Warren Miller’s Timeless is more than a ski and snowboard film, it’s an experience 70 years in the making.

Sponsors of the 2019 Warren Miller Tour include Volkswagen, Mount Gay Rum, Switzerland Tourism, Helly Hansen, Austria Tourism, Elan, K2, Spyder, Marker Völkl, Head, SKI Magazine, Krimson Klover, Chaos Hats, and Dakota Grizzly.

Film Destinations

British Columbia | Wyoming | Colorado | France | Switzerland | Austria

Aug 20 // Trailer Drop
Aug 20-25 // Online Only Presale for Discounted Tickets
Sept 24 // Official On Sale
Oct 23 // National Film Tour Launches

Krimson Klover

Rooted in the Rocky Mountains of Colorado, Krimson Klover makes unique clothing for women who choose to live boldly through travel, sport, and adventure. Krimson Klover is female owned and operated with a commitment to environmental and social responsibility. Unique Krimson Klover designs can be found in outdoor, ski, and fashion boutiques throughout the U.S. and Canada. Learn more about us and how we are inspiring women at krimsonklover.com.

For information, contact: 

Beth Cochran
bethcochran@whatsuppr.com
406.579.7909

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