Kona Kase Teams With The Feed to Offer Expanded Nutrition Services


Kona Kase members gain access to over 60 brands, one-on-one coaching


BOULDER, Colo. (August 1, 2014)The Feed, a complete online source for sports nutrition and healthy eating, has partnered with Kona Kase, a subscription box service for nutrition products. Now Kona Kase customers can access the largest selection anywhere of healthy sports nutrition, customize their orders and receive one-on-one nutrition coaching.

“Joining forces with The Feed gives us the ability to provide a truly personalized experience for our customers with custom orders and coaching,” states Kona Kase founder John Franklin. “This is a step forward for Kona Kase. The Feed saw unprecedented growth during July’s Tour de France and we are already feeling the rising tide of momentum behind our collaboration.”

Franklin joined The Feed to head business development following the June acquisition of his company. He has begun working with The Feed’s staff to transition existing Kona Kase members to the new platform.

“John has been a key addition to our team at The Feed, spearheading new partnerships for our brand and bringing with him the same passion for The Feed’s customer base that he showed while growing his business at Kona Kase,” states Matt Johnson, co-founder and CEO of The Feed.

With over 60 brands, including Skratch Labs, Clif and Kind Granola, The Feed features multiple sorting options, making it easier for athletes to find the brands they trust for fueling up before, during and after their workouts. Visitors to the new site can also shop by dietary preference, with organic, paleo, vegan, gluten-free, dairy-free, and nut-free filters. 

Working with its extensive list of sponsored athletes and teams, The Feed now also offers signature boxes created by pros such as Garmin-Sharp cyclists Andrew Talansky and Alex Howes; two-time extreme skiing world champion Chris Davenport; former national champion cyclist Jade Wilcoxson; vegan and former professional triathlete Brendan Brazier; multiple-time Ironman 70.3 champion Angela Naeth; and professional runner and U.S. 50k record holder Josh Cox.

For athletes seeking one-on-one guidance in their nutrition choices, a simple click will enable customers to chat in real time with one of The Feed’s personal nutrition coaches. 

# # # 

About The Feed:

Launched in 2013 by Garmin-Sharp Pro Cycling Team president Matt Johnson and former pro rider Bryan Smith, The Feed delivers the world’s largest and best selection of sports nutrition conveniently to your door. The auto-ship box service also provides personalized, expert coaching on nutrition to properly fuel your training, racing and everyday life. For more information, visit www.TheFeed.com.