Kelty taps Glass McClure for 2007 advertising campaign

New partnership reinforces Kelty’s dedication to innovation with strengthened brand presence

BOULDER, COLO. (January18, 2007) – Kelty, one of the cornerstone brands of the outdoor world, will partner with advertising specialists Glass McClure in a 2007 redesign of their print and online advertising campaigns.

Tasked with reminding the marketplace of Kelty's rich outdoor heritage, while setting the stage for future growth, Glass McClure will work with Kelty to redesign their website, develop a comprehensive ad inventory, and bolster a web outreach campaign that effectively directs consumers to the site.

“Since our first backpack was made 55 years ago, we have always maintained a core value of innovation in our product design process,” said Kenny Ballard, president of Kelty. “It only makes sense that this dedication to innovation should carry over to our advertising and marketing, and we feel Glass McClure is the right company to help accomplish this.”

With an increased focus on Internet presence and print advertising to support it, the new advertising campaign will center on a redesigned Kelty website that will be more user friendly and informative, increasing its value for consumers.

The new look of Kelty's redesigned advertising and marketing effort will preview in poster format at the Kelty booth (#22017) during Outdoor Retailer this January.

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, Basecamp and Travel gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to, or call 800.423.2320.