Kelty sponsors marathoner Tony Stafford's world record attempt

Stafford plans to beat the current marathon record for carrying a 40-pound pack this April in the 26.2-mile Bataan Memorial Death March
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BOULDER, COLO. (For Immediate Release) – Kelty, backpack innovator since 1952, will sponsor marathon runner Tony Stafford as he attempts to break the 20-year old world record for running a marathon while carrying a 40-pound pack. Stafford’s attempt aims to benefit Outdoor Mindset, a Boulder, Colo.-based non-profit working to unite and inspire those facing neurological challenges.

Working with Stafford to select and fit a pack that will enable him to reach his goal, Kelty is proud to lend their support to such a worthwhile endeavor while helping to support Outdoor Mindset. Further, Stafford’s Kelty pack will be loaded with 40-pounds of non-perishable food to be donated to the Community Action Agency Food Bank, New Mexico’s largest.

“When Tony approached us with his idea, we decided right away it was something we wanted to be involved with,” said Sue Timbo, marketing director for Kelty. “This is a great opportunity to help a local athlete support a local non-profit. Everybody wins in this situation.”

Stafford will make his attempt during the Bataan Memorial Death March, an annual event honoring World War II veterans who served in the Philippines. This year’s event is scheduled for March 27 and takes place at the White Sands Missile Range in New Mexico. The 26.2 mile course will wind its way though the desert where hilly terrain and loose sand will add to the challenge.

“I’m very excited for the opportunity to try and set a world record while drawing much needed attention and funding for Outdoor Mindset,” said Stafford. “I’m also looking forward to working with Kelty. Their reputation for creating first-in-class packs gives me confidence that I’ll have the equipment I will need to achieve my goal.”

The current world record stands at 4hr 42min 44sec and was set in 1991 during the London Marathon. Stafford is on track to set the new record below 4 hours.

Adding to the world record-setting excitement is a second marathoner with a similar goal. England’s Lee Riley will also attempt to break the current record by running the London Marathon with a 40-pound pack on April 17, 2011, three weeks after Stafford’s attempt.

To learn more about the Bataan Memorial Death March, please visit www.bataanmarch.com. To support Stafford and his fund raising effort for Outdoor Mindset, please visit www.crowdrise.com/bataandeathmarchmarathon/ .

KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Vintage, Lighting, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320. ###

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